Marketing Campaign Manager II
AvidXchange
- Charlotte, NC
- Permanent
- Full-time
- Build a holistic approach to revenue marketing by creating various campaigns that drive a repeatable, predictable, and scalable results.
- Be a trusted Demand Generation partner to the Industry Sales Leader, working closely with sales teams to accomplish joint goals.
- Experienced operating in revenue marketing environments where core KPIs extend through the funnel to attributable revenue
- Create a healthy pipeline by partnering with key stakeholders to execute various marketing campaigns including email, webinars, in-person events, social media, direct mail, paid advertising, SEO, etc.
- Monitor campaign performance and delivery throughout the life-cycle of programs and assist in the development of best practices to improve campaign processes.
- Collaborate with Marketing Operations to develop reports and dashboards to demonstrate campaign progress, and continually refine processes in order to improve overall KPIs.
- Conduct campaign testing including A/B testing in order to continually improve campaign efficiency and accelerate the sales cycle.
- Collaborate with Marketing Communications to produce thought-leadership content to be used in multi-channel marketing campaigns.
- Partner with Product Marketing to leverage positioning, messaging, and buyer personas to target segments and generate sales qualified leads.
- Report on campaign metrics and conversion rates in order to analyze past performance and identify new opportunities to improve existing campaigns.
- Work within a budget and report any overspend.
- Proven success in managing multi-faceted marketing programs from planning to completion in a fast pace environment.
- Effective at project management, with the ability to take initiative and manage multiple projects at once and deliver within deadlines. Experience using project management tools, such as Asana.
- Experience using key marketing reporting tools such as Salesforce and Google Analytics.
- Strategic understanding of marketing automation platforms such as Hubspot/Marketo, lead scoring strategies, and the marketing funnel stages (MQL, SQL, etc.).
- Understanding of marketing metrics and funnel analytics to optimize campaigns, and ability to deliver feedback on best strategies to drive demand.
- Writing skills appropriate for demand generation (email, web, social, and campaign ads).
- Communicate effectively on a regularly scheduled cadence between stakeholders to ensure alignment on goals and objectives.
- Comfortable presenting virtually and in person, both internally and externally (webcast, user conferences, etc.).
- Strong leadership and communication skills in delivering vision and strategy for campaigns to senior executives.