Senior Content Marketing Manager - Canada
Samsara
- Miami, FL
- Permanent
- Full-time
- You want to impact the industries that run our world: Your efforts will result in real-world impact-helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
- You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
- You're energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
- You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.
- Be the voice of content marketing in Canada, owning our content strategy end-to-end as you collaborate with global content marketing, customer marketing, communications, integrated marketing, and sales to drive brand awareness and generate demand.
- Write high-quality, thought-provoking content in formats that engage our audiences including: case studies, e-books, blog posts, webinars, email copy, and SEO articles.
- Define and track key metrics for content marketing success; regularly evaluate content performance regarding views, keyword rankings, conversions, etc.
- Own the thought leadership sections of Samsara's Canadian website, ensuring we are taking a customer-centric approach that demonstrates our position as an industry leader.
- Research and test new content formats and channels to increase brand awareness and generate demand.
- Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.
- 5+ years of experience in content marketing, customer marketing, and/or communications.
- Fluent in French and English.
- Portfolio of marketing materials such as web page content, e-books, blog posts, case studies, slide decks, infographics, emails, etc.
- Outstanding project management and storytelling skills.
- Experience using analytics to identify the impact and effectiveness of content programs.
- Experience in Content Management Systems such as WordPress, Contentful, etc.
- Bachelor's degree.
- Work experience in Canada or experience supporting a Canadian market.
- Experience writing for a B2B audience.
- Experience with SEO and keyword research.