Marketing Manager - HIV
GlaxoSmithKline
- 台北市
- 長期
- 全職
- Ensure comprehension of Product/Therapy Area strategy to select, customize and share global content to Local Operating Companies (LOCs)
- Liaise with the LOCs to design the customer journey strategy that will be in line with the country need by leveraging the existing product playbook
- Provide specific mentoring to the customer experience responsible people in the LoC with regards to the promoted products in the private market and specific materials required in a tender set up
- Develop the end to end portfolio marketing customer experience plan with LoC input based on available data and channel mix deliverables
- Provide relevant insight to the Global Brand Teams so needs of the markets are understood and evaluated
- Perform regular gap assessment for the region and work with the Product Marketing Lead to create specific local materials when content is not provided by Global Brand Teams
- Provide the Operations Hub with the plan by country /by product to be localized for each promotional cycle
- Harmonize the integrated campaigns in line with market needs, proposal of solutions and identification of gaps in content or technology
- Monitor the implementation of global campaign by channel in respective markets and take corrective actions to maximise utilization of globally available materials
- Bachelor’s degree
- Experience with pharmaceutical marketing and the code of promotion
- Experience crafting high-impact customer experience plans that conform to local market needs
- Experience with multi-channel marketing
- Demonstrated stakeholder management and influencing skills
- Exceptional communication and organizational skills
- Ability to problem solve with limited information
- Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk.
- Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
- Continuously looking for opportunities to learn, build skills and share learning.
- Sustaining energy and well-being
- Building strong relationships and collaboration, honest and open conversations.
- Budgeting and cost-consciousness