PPC Specialist / Digital Marketing
GPAC
- Pasadena, CA
- $120,000-150,000 per year
- Permanent
- Full-time
We are seeking a PPC Specialist with a proven track record of developing and managing effective Pay-Per-Click (PPC) advertising campaigns. The ideal candidate will bring extensive experience in managing PPC initiatives within the legal or professional services sector, showcasing a deep understanding of PPC platforms such as Google Ads and Bing Ads. This role involves a significant amount of collaboration with our marketing team to craft strategies that enhance our online presence, generate high-quality leads, and drive our firm's growth.PPC Specialist Key Responsibilities
- Develop, implement, and optimize PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising.
- Conduct thorough keyword research, ad copywriting, and landing page optimization to maximize campaign performance and ROI.
- Monitor, analyze, and report on campaign performance metrics, leveraging data to inform decision-making and campaign optimization.
- Execute A/B testing for ad creatives, targeting, and bidding strategies to continually refine and improve campaign results.
- Stay abreast of PPC trends, best practices, and platform updates to ensure our strategies are current and effective.
- Work collaboratively with internal teams to ensure PPC strategies align with overall marketing goals and business objectives.PPC Specialist Qualifications
- Bachelor’s degree in Marketing, Advertising, or a related field.
- Extensive experience managing PPC campaigns, preferably within the legal or professional services industry.
- Expertise in PPC platforms including Google Ads, Bing Ads, and a strong proficiency in Google Analytics.
- Demonstrated ability to analyze data, draw actionable insights, and drive campaign optimization.
- Excellent communication, teamwork, and collaboration skills.
- A detail-oriented mindset with a commitment to staying informed on the latest PPC trends and innovations.PPC Specialist Benefits
- Competitive salary - $120K-$150K (depending on experience)
- Comprehensive health benefits package.
- Professional development and continuous training.
- A supportive, collaborative work environment with significant growth and advancement opportunities.If you are a driven, detail-oriented PPC Specialist with a passion for digital marketing and a desire to contribute to a team dedicated to making a difference, we would love to hear from you.
LogicMelon