Marketing Associate (Miami Luxury Real Estate Company)
Blackbook Properties
- Bolivia
- Permanente
- Tiempo completo
- Property Postcard campaigns (e.g., Just Listed, Just Sold, Open House, etc.; neighborhood farming postcards)
- Marketing automations
- Full circle marketing/sales funnels
- Property marketing
- Relationship marketing
- Contact segmentation and targeting
- Email marketing campaigns (in coordination with our content marketing team as needed)
- Drip campaigns (buyer, renter and seller drip campaigns, help manage triggers for automation within CRM)
- Maintain client databases and coordinate and execute on high-touch client marketing plans, including closing/home anniversary gifts, holiday/birthday cards, emails, etc. (sphere of influence marketing)
- Campaign performance and tracking (along with CEO and other team members)
- Agent recruiting campaign (facebook, video, drips, etc).
- Brand advertising
- Participate in $400,000+ annual marketing budget
- Track and report KPI’s on various aspects of marketing
- Director of Marketing (full-time, in-house)
- Editor of our site condoblackbook.com (full-time, in-house)
- Social Media Manager (full-time, in-house)
- Video Content Manager & Editor (full-time, in-house)
- SEO Manager (full-time, in-house)
- Multiple content writers (contract)
- Videographer (monthly retainer)
- Graphic Designer (monthly retainer)
- Senior Brand Designer (contract)
- SEM/PPC manager (monthly retainer)
- Web Development Team (monthly retainer)
- You have at least 2-3 years experience ideally in Digital Marketing and Marketing Communications within the Luxury industries or the Real Estate industry.
- You are fluent speaking, writing, working and creating in English. You are able to work in the EST.
- You possess excellent communication skills, are organized and able to multi-task effectively.
- You have working knowledge of creating Direct Marketing campaigns and collateral, as well as Digital campaigns, including setting up and tracking email campaigns, holiday gifts, etc.
- You have basic graphic design skills and can help set up and layout postcards, emails, work with images and collaborate with our graphic designer with minimal oversight.
- Knowledge of Miami would be a strong advantage.
- You are a strong networker & relationship builder, and are not afraid to make calls, roll up your sleeves, etc.
- You're creative, design-driven, pay strong attention to detail and take pride in delivering your work that is of a high standard.
- You are a strong team player who can manage multiple stakeholders.
- You enjoy a collaborative, hard-working team environment where you are always learning and supported.
- 15 days paid vacation plus 7 federal U.S. holidays off
- Bonuses available based on performance
- Opportunity within a company with a solid track record of performance
- Fantastic, collaborative work culture with international team
- Strong opportunities to progress your career