Group Marketing Manager High Voltage Therapies
Abbott
- Sylmar, CA
- Permanent
- Full-time
- Recognition of new products to be developed to meet new market demands, or the creation of new markets; Provides leadership for product/concept justification during funding cycle, and provides similar leadership to product development team
- Identification of new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets
- Support the commercial organizations in achieving Plan/Update objectives.
- This includes definition of and segmentation of the market, value proposition, targeting and positioning, claims development, and user needs definition.
- The GMM will need to be able to collect critical qualitative and quantitative data through market research, customer and field engagement and both analyze the data and work with financials to quantify the opportunity
- Create clear, compelling, data-driven recommendations, POVs and other deliverables that support annual marketing initiatives by using market research and insights from analytics to shape and refine connectivity
- Utilize market research, customer input, sales input, and other means to ensure profitable and differentiated products are delivered to market.
- External Communication- Interface with consultants, marketing research firms, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.
- Competition and Positioning- Thoroughly understand competitive offerings and provide development/commercial organizations with appropriate positioning to differentiate product(s) versus the competition in a profitable manner that adds value to the customer Product Definition- Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team
- Develop the Marketing Plan- Incorporate all aspects of the strategic direction
- Offer leadership to R&D and support organizations throughout development cycle (e.g. lead trade-off analysis…customer, financial, and timeline impact)
- Support downstream marketing and commercial activities where needed
- Ability to leverage knowledge of product development process to help streamline time to delivery and reduce risk
- Internal Communication: Responsible for creating a clear line of communication between Global Upstream Marketing and all other areas that affect the product
- This include key partners and stakeholders including downstream marketing partners, R&D, Clinical, and Program Management among others
- Collaborate effectively across the organizational matrix, with colleagues from a range of disciplines including Marketing, MarCom, Education, Sales, IT and others within our business units and corporate organizations
- The GMM is the portfolio leader and owns the strategic direction of the High Voltage Portfolio and manages Product Managers to drive forward key priorities.
- The GMM will need to be able to lead and develop a team to support their priorities and portfolio plans including recruiting, hiring, coaching and managing product managers.
- Builds strong relationship with third party suppliers; manages vendors that work on our projects and partners with internal resources (i.e. vendor management, etc.) to develop those relationships
- Through the observation of market trends, best practices, and new, establish and cultivate a culture of test and learn, continually identifying new test ideas with an eye on improving the customer experience across all device types
- 8-10 years of experience in marketing/product management, including international experience with in a global company. Healthcare industry, and/or medical device experience preferred.
- Experience supervising staff, specifically managing managers and producing results through others.
- Exceptional leadership skills, provide mentoring and development to direct reports and able to work effectively through the direct report to accomplish goals and objectives.
- Experience prioritizing and managing project initiatives across multiple functions and/or business units. Experience working in a broader enterprise/cross division business unit model preferred. Ability to work in a highly matrixed and geographically diverse business model.
- Ability to work effectively within a team and as an individual contributor in a fast-paced changing environment -- multi-tasks, prioritizes and meets deadlines in timely manner. Strong project management, team skills, and influential management.
- Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
- Adept at handling multiple assignments in a timely manner and meeting assigned deadlines.
- Ability to travel, approximately 40%, including internationally.
- Training and career development, with onboarding programs for new employees and tuition assistance
- Financial security through competitive compensation, incentives and retirement plans
- Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
- Paid time off
- 401(k) retirement savings with a generous company match
- The stability of a company with a record of strong financial performance and history of being actively involved in local communities