Media Strategist
Nexstar
- Kansas City, MO
- Permanent
- Full-time
- Collaborate with clients and account executives to understand the clients business objectives and advertising strategy
- Work on several projects simultaneously, often for several different clients
- Effectively communicate with clients and account executives to develop media strategies and campaigns
- Execute decisions on the best form of media for specific clients and campaigns
- Undertake research and analyze data using specialist industry resources
- Identify target audiences and analyze their characteristics, behavior and media habits
- Present proposals and schedules to clients and account executives in a timely manner
- 2+ years’ experience as a media strategist/planner or similar role
- Knowledge/Experience with Broadcast Television
- Experience with Broadcast TV sales software. Experience with Wide Orbit Media Sales and Wide Orbit Traffic ideal.
- Familiarity with campaign evaluation metrics and media buying
- Excellent communication and teamwork skills
- Working knowledge of analytics tools (e.g. comScore, Nielsen, GA Analytics)
- Ability to work effectively under pressure
- Strong analytical and organizational skills
- Proficient in data analyzation, excel and power point
- Analytical mind with an aptitude for statistics and math
- Bachelor's degree preferred with an emphasis in Business/Marketing or Communications.
- Outside sales experience preferred