Media Strategist

Nexstar

  • Kansas City, MO
  • Permanent
  • Full-time
  • 16 days ago
WDAF-TV/Fox 4 in Kansas City is seeking an experienced Broadcast and Digital Media Strategist to support our sales team. If you're hard-working and love being a part of a winning team - we want to hear from you!Responsibilities
  • Collaborate with clients and account executives to understand the clients business objectives and advertising strategy
  • Work on several projects simultaneously, often for several different clients
  • Effectively communicate with clients and account executives to develop media strategies and campaigns
  • Execute decisions on the best form of media for specific clients and campaigns
  • Undertake research and analyze data using specialist industry resources
  • Identify target audiences and analyze their characteristics, behavior and media habits
  • Present proposals and schedules to clients and account executives in a timely manner
Qualifications For Media Strategist
  • 2+ years’ experience as a media strategist/planner or similar role
  • Knowledge/Experience with Broadcast Television
  • Experience with Broadcast TV sales software. Experience with Wide Orbit Media Sales and Wide Orbit Traffic ideal.
  • Familiarity with campaign evaluation metrics and media buying
  • Excellent communication and teamwork skills
  • Working knowledge of analytics tools (e.g. comScore, Nielsen, GA Analytics)
  • Ability to work effectively under pressure
  • Strong analytical and organizational skills
  • Proficient in data analyzation, excel and power point
  • Analytical mind with an aptitude for statistics and math
Education/Experience:
  • Bachelor's degree preferred with an emphasis in Business/Marketing or Communications.
  • Outside sales experience preferred
Training/Equipment: MS Office skills including Word, Excel, and PowerPoint required. Experience with Matrix, Google 360, and Wide Orbit a plus.Work Environment/Mental/Physical Requirements: A valid driver's license, state mandated automobile insurance and an acceptable driving record are also required.NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned. Background check is required

Nexstar