Director, Global Digital Marketing (Core Games)
2K
- Novato, CA
- $149,800-221,680 per year
- Permanent
- Full-time
- Lead and develop campaigns as the driver of our Digital Community Marketing hub, which will include social, community, and influencer marketing leads working as one holistic team.
- Drive long-term planning and execution for forward-thinking strategies, both for annual campaigns and 365 brand building.
- Serve as the social, community, influencer marketing expert, collaborating with cross-functional teams to prioritize and streamline digital marketing efforts, managing expectations, timelines and needs of the team to execute properly.
- Thoughtfully steer and build campaigns from audience insights that align with our identified target audiences.
- Set KPIs, benchmarks, metrics that matter, goals and objectives for all campaigns in partnership with our insights team.
- Manage and optimize campaign reporting and tracking, building dashboards and effective workflows for the team to streamline reporting.
- Oversee and steer creative ideation and social content development needed to to launch best-in-class campaigns.
- Be an impactful and influential partner cross functionally, building the credibility to add value to the product and business strategy, as well as negotiate the best for our players.
- Create an environment that inspires and empowers the team to do their best creative thinking and work
- Define resourcing needs, assigning appropriate team support across priority projects of the Core business unit and act as hiring manager for all additional social, community, or influencer resource needs for the team.
- Lead and grow your team, further developing roles and responsibilities to ensure clarity, as well as career development plans and OKR's for the team.
- Regularly partner, present and report to studio leadership and 2K stakeholders on Digital Community Marketing strategies, plans, findings, results and recommendations that influence product and marketing roadmaps in service of our players.
- Oversee and/or direct the tasks and progress of both direct and indirect reports, conducting meetings to touch base, observe, and guide team production as necessary.
- A proven track record (8-10+ years) as a Global Digital Marketing leader in games, live service products, media, entertainment or an adjacent industry.
- An expert in social marketing and community management skilled at crafting integrated social and community marketing strategies across all channels and touchpoints, including owned, partner earned, and paid channels.
- Strong knowledge and proficiency with social and community publishing and reporting tools, with a keen sense of what, why and how metrics need to be delivered on.
- Excellent written and interpersonal communication skills, with the ability to build long-term relationships with internal and external stakeholders.
- Powerful presentation skills with the ability to create compelling presentations to support strategy and thinking, as well as present to both peers and reports, and company leadership.
- Strong staff management skills and cross-functional leadership chops, with an understanding of a matrixed organization and how to navigate.
- A strong leader who can make critical decisions quickly, while taking a measured approach to risk, and be willing to have the hard conversations when needed.
- Flexibility and the ability to pivot directions with ease.
- Good taste in content and an eye for what creators / influencers and content will move the needle, on and off our social channels.
- Extensive knowledge of a wide array of gaming genres and communities, from strategy, the competitive shooter and live service landscape, to single player narrative experiences - we all play for the love of the game, but what is it about the game that players love and want more of?
- Knowledge and experience working within entertainment, gaming or adjacent industries is a plus.