Paid Media Manager
CHG Healthcare
- Salt Lake City, UT
- Permanent
- Full-time
- Develop and implement comprehensive paid media strategies across platforms like Google Ads, Microsoft Ads, Meta, LinkedIn, and programmatic DSPs.
- Excel in strategic planning for new programs, campaign settings, audience targeting, and other facets of digital media to maximize program performance.
- Experienced in setting realistic goals, allocating budgets efficiently across various platforms, and utilizing a variety of tactics to meet performance goals.
- Be an expert in digital advertising capabilities and stay current with emerging technologies and trends that align with company objectives to provide a competitive edge in the evolving landscape.
- Connect with multi-media publishing partners and advertising technology vendors to stay on top of new opportunities or changing technology.
- Possess a comprehensive understanding of digital marketing and how paid media fits into the overall marketing mix.
- Analyze campaign performance to make data drive decisions and actionable insights to improve campaign effectiveness.
- Collaborate with internal teams and stakeholders (senior leadership, brand strategy, creative services, web, sales, and project managers) to ensure campaign alignment with overall KPIs and industry best practices are achieved.
- Proven track record of success in independently developing and managing paid search, social media advertising, CTV, Podcast, audio ads, native, and display advertising campaigns
- Strong understanding of digital marketing principles and best practices
- Advanced analytical and problem-solving skills
- Expert-level experience within campaign management platforms (such as Google AdWords, Microsoft Ads, Google DV360, Facebook Business Manager, LinkedIn Advertising)
- Professional and polished presentation and reporting skills
- A strong understanding of marketing attribution models
- Communicate effectively, both verbally and in writing
- Enjoy collaborative work and willingness to experiment with new programs and tests
- Experience working in enterprise level or agency environments where project management, prioritization, and alignment are essential
- Sophisticated problem-solving mindset
- Adaptable and handles ambiguity well
- Bachelor’s degree (Masters/MBA Preferred)
- Minimum 7+ years of experience in paid media advertising
- Advanced excel and digital analytics tools skills
- MBA or masters in a relevant field
- 401(k) retirement plan with company match
- Traditional healthcare benefits such as medical and dental coverage, and some unique benefits like onsite health centers, corporate wellness programs, and free behavioral health appointments.
- Flexible work schedules - including work-from-home options available
- Recognition programs with rewards including trips, cash, and paid time off
- Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling
- Tailored training resources including free LinkedIn learning courses
- Volunteer time off and employee-driven matching grants
- Tuition reimbursement programs