Senior SEO Manager
Minute Media
- New York City, NY
- $80,000-120,000 per year
- Permanent
- Full-time
- Conduct technical site analysis and collaborate with the VP of Growth and our engineering team to prioritize and implement changes leading to search visibility improvements.
- Creation of weekly and season long sports related content strategies, communicated to multiple international editorial teams.
- Actionable & insight focused data analysis, leading to tangible audience growth.
- Undertake deep competitor analysis across all aspects of SEO, identifying weakness in our strategies and approach, as well as opportunities for growth.
- Support the VP of Growth in relentlessly driving growth in search across all of Minute Media’s properties, proactively looking for growth opportunities.
- Experience of working in a fast paced SEO environment, ideally in both, or in at least one of, a digital agency or publishing environment.
- At least 7 years' hands on SEO experience. Detailed content planning and optimisation experience is a must. Fundamental technical SEO & UX/UI experience is also required. Advanced technical SEO understanding is preferred, as is link generation experience.
- A track record of providing actionable SEO insight that leads to tangible growth for web based properties.
- Experience of optimizing for Traditional Google Results, Google Discover, and ideally Top Stories listings.
- Direct experience of working with editorial teams, as well as engineering and product teams.
- Able to work across several disciplines of SEO, including content specification, on-page optimisation, technical SEO, link generation and UX.
- Able to undertake effective keyword (entity) research, content planning and content optimisation, at scale, for both the short and long term.
- An understanding of the importance of UX/UI and user metrics in contemporary SEO.
- Ability to interpret Core Web Vitals and provide appropriate recommendations.
- Knowledge of standard SEO skills & tools, across both content, links & technical, including, but not limited to: Google Search Console, Screaming Frog (& cloud based crawlers), JetOctopus, SEMRUSH, AHREFs, Majestic, Google Analytics, Google Publisher Centre, Heatmaps.
- An understanding of web development technologies, including knowledge of HTML, CSS, JavaScript, dynamic languages, and ideally REACT.
- Excellent verbal and written communication skills, to collaborate with stakeholders in Engineering, Growth and Content teams. Able to effectively communicate complex concepts to many different audiences, including C-suite level.
- Entrepreneurial spirit, with a proactive approach, able to ensure that initial ideas and concepts are delivered to completion, with tangible impacts.
- Knowledge of link creation, including creative ideas and outreach strategies. A good understanding of how links are generated and able to apply this understanding to Minute Media properties.
- Able to generate and manipulate large datasets for insights, ideally able to utilize Data Studio and SQL (BigQuery). Any python knowledge is a plus. Ideally experience with utilizing various APIs.
- Critical thinking skills, able to use logic and rationale to identify the root cause of any SEO issue, with clear actions to resolve with an impactful solution.
- Ideally, knowledge of international and multi-language SEO. Fluent English is a must, any multilingual skills are a plus, with Spanish and Portuguese preferred.
- An understanding of Google updates, ability to plan for future updates, and react to current algo changes.
- Knowledge of ChatGPT and how to effectively use AI for SEO.
- Knowledge of YouTube optimization, ASO and other growth channels is a plus.
- An interest and understanding of US sports is a plus.