Digital Marketing Manager
A. O. Smith
- Ashland City, TN
- Permanent
- Full-time
- Manage budget planning and invoicing.
- Manage and coordinate large-to-small projects and sprint planning.
- Manage external vendor relationships.
- Manage website properties, including bug fixes, content updates, and enhancements.
- Manage multi-channel marketing and advertising campaigns.
- Lead the transition and coordination of replatform projects for a variety of web properties.
- Lead process improvements and documentation.
- Coordinate and assist with merchandising and content updates across brand sites and other web properties for products and marketing campaigns.
- Coordinate back-end and front-end development updates with internal and external teams.
- Web code familiarity and working knowledge (HTML, XML, CSS, Javascript, etc.)
- Web platform familiarity and working knowledge (CMS, PIM, SAP, analytics, etc.)
- Project management familiarity and working knowledge (JIRA, DevOps, Monday.com, SCRUM/Agile, etc.)
- Bachelor's degree in related field
- 5+ years' related experience in digital marketing and project management strongly preferred
- Strong understanding of marketing, especially in digital channels.
- Strong time management and organizational skills.
- Led cross-functional teams both internally and externally.
- Comfortable working in a LEAN, all-hands-on-deck, fast-paced environment.
- Comfortable working in a very transparent, collaborative, team environment.
- Comfortable working in both an agile work environment and a traditional waterfall environment.
- Comfortable working with the following applications & software: o Adobe Acrobat, MS Office, Google Docs, Jira, Monday.com, Azure DevOps, Service Now, and Notepad++ o SAP, PIM (Product Information Systems), CMS (Content Management Systems), and Salesforce, especially SFCC (Salesforce Commerce Cloud website platform) o Adobe Photoshop, Figma, Vimeo and YouTube o Google Analytics, Google Search Console, ahrefs, Hotjar, CrazyEgg, and UserTesting.com o Google Ads, MS Ads, Meta Ads, MNTN, and Reddi