Performance & Growth Marketing Lead

• Lead the performance & growth marketing efforts focusing on new customer acquisition through paid channels & website optimization
• Work with stakeholders to develop our customer acquisition strategy and continuously find ways to identify new opportunities and improvements in technical, analytical, and operational processes.
• Actively participate in the decision-making process of the marketing leadership team and contribute to shaping the overall marketing strategy.
• Have the opportunity to freely develop your role as you learn what works and what doesn't
• Get to work with a team that's obsessed about learning, passionate about doing the right thing for our customers, completely fine with failing occasionally - and more than a little nerdy about marketing data and analytics.

• Managing the performance marketing budget, ensuring effective allocation across channels and audience segments for maximum results.
• Collaborating with teams across the Supermetrics organization and external agency, tool, and ad platform partners to achieve business growth goals.
• Taking a test-and-learn approach to campaign and channel development to sustainably and efficiently scale our paid acquisition channels.
• Supporting and fostering the professional growth of the team and individual team members.
• Developing hypotheses and prioritizing growth opportunities
• Analyzing performance and recommend strategic and tactical changes to continuously improve results
• Utilizing data & analytics in all decision-making and monitor the effectiveness of marketing campaigns
• Working with other teams to run experiments across the funnel, improving conversion rates and increasing revenue
• Continuously driving innovation and experiment with new marketing channels, tools, and creatives.
• Owning all future-looking ad-tech & ad ops initiatives that will help set up our acquisition efforts and channels for success
• Ultimately, you'll be finding new and innovative ways to increase revenue and meet company goals

• Have 7+ years experience in performance or growth marketing roles (B2B Saas preferred), with a proven track record of successfully leading teams and driving revenue growth
• Have managed large budgets (multi-million per year or more), built performance marketing strategies, and been hands-on in creating and optimizing campaigns across various paid channels
• Have a strong understanding of stellar tracking setups, ideally from website tag tracking, offline conversion tracking, and conversion API setups. Also, having a good understanding of web tracking tools (GA4) and experimentation tools (VWO) is key.
• Are a data-driven marketer with a proven track record of driving growth through critical thinking
• Have a deep understanding of growth & optimization, best practices such as A/B-testing
• Have a good experience with a mix of work between hands-on execution and strategy
• Are intellectually curious and deeply analytical person with a passion for driving growth through innovation and experimentation
• Have outstanding written, oral, and organizational skills
• Know how to work cross-functionally to get things done
• Are passionate about accelerating revenue, comfortable rolling up sleeves, and have a strong bias to insight-driven action

• Great work equipment and home office allowance for those working in our fully remote locations
• Health care benefits and leisure time insurance
• Annual 1000 euros of personal learning budget
• Sports and wellbeing allowance

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