Digital Marketing Intern
Gannett
- Dallas, TX
- Training
- Full-time
- Review provided campaign parameters and make adjustments/recommendations to ensure the program’s success
- Work within multiple systems to launch campaigns.
- QA all work to ensure budgets, targeting, campaign flights, billing, and creatives are as intended.
- Perform campaign analysis, including documenting findings and communicating relevant insights to campaign stake holders
- Make targeting, bidding, and creative suggestions as needed to ensure campaign success
- Keep the campaign information up to date within the project management systems
- Develop comprehensive analysis of currently running campaigns.
- Highlights – what is performing well with the campaign?
- Lowlights – what areas of the campaign need improvement?
- Insights – what strategic recommendations and context can be given about the account?
- Leverage additional analytic tools when needed.
- Understand and implement analytic technologies such as tracking pixels, utm strings, and conversion monitoring systems both proprietary and 3rd party
- Go beyond basic campaign metrics to analyze campaigns within the overall context of the client’s marketing program
- Produce ad-hoc reporting
- Support team members launch campaigns within 7-10 business days.
- Regularly monitor campaigns as assigned.
- Performing deep dive campaign analysis.
- Document this analysis within project management systems.
- Communicate insights to Custom Solutions team members.
- Respond to email inquiries within 4 business hours and setting expectations for resolution of the issue.
- Provide highlight, lowlights, and insights for campaigns as assigned.
- Delivery of reports to team members.
- Follow daily workflow procedures.
- Check the Sales Force ticketing cue, Corp Portal performance reports, and write statuses.