Consumer Strategist
WebMD
- Madison, WI
- Permanent
- Full-time
- Communications Solutions
- Bachelor's Degree or equivalent in Business or Marketing is preferred
- 5 years of experience in strategic marketing, project management, and client management including leadership of team(s), processes, and programs
- Healthcare marketing experience desired
- Advanced level understanding of digital marketing ecosystem and emerging trends as well as proficiency in digital consumer engagement, programmatic marketing solutions, technology stack and software solutions
- Google Marketing Platform certification highly recommended
- Ability to lead and complete complex analysis of external and internal strengths, weaknesses, opportunities and threats
- Ability to set priorities and manage time to complete tasks and meet deadlines
- Ability to research and analyze data and translate findings into products, solutions, and optimization ideas
- Ability to communicate detailed information to all stakeholders including internal and external senior leaders - verbally or in writing
- Ability to coach, mentor, and train co-workers on policies, processes, and best practices
- Experience with direct mail and email campaign development