Global Product Marketing Manager
Emerson
- Marshalltown, IA
- Permanent
- Full-time
- Identify and use industry knowledge, market research, and customer data to develop business plans, value messaging, and marketing strategies which identify, define, and validate needs for new products/concepts developed by the team.
- Connect with customers, sales organizations, and internal stakeholders to provide fast feedback for the new product development team on concepts and features.
- Test potential value drivers and get feedback from customers using interviews, studies, usage data, and financial results.
- Maintain a knowledge base of competitive products on the market.
- Guide user story creation and develop, manage, and prioritize the team backlog with continuous feedback from stakeholders during the new product development process
- Lead commercial and marketing launch preparation for new product introduction.
- Manage current product portfolio through regular product health check in terms of external competitiveness and internal profitability, which includes sustaining engineering and cost saving plan development and implementation.
- Represent users and contribute to the development of longer-term product vision and roadmap that will guide future product development.
- Provide inputs needed to balance the overall long-term growth objectives against short-term opportunities across the assigned product line.
- Bachelor's degree in engineering or business
- Minimum of 2+ years of related experience in product engineering, manufacturing, industrial new product development/project management, industrial sales, and industrial marketing
- Experience in collaborating with diverse work groups
- Experience providing customer presentations, demos, and feedback
- Legal authorization to work in the United States
- 5+ years relevant experience in the process control industry
- Control valve business knowledge and experience desired
- Strong business analysis skills to develop market insight