PR & Influencer Marketing Assistant
JustFab
- El Segundo, CA
- $25.10-29.47 per hour
- Permanent
- Full-time
- Support the brand ambassador and influencer programs for JustFab and ShoeDazzle
- Project manage monthly organic influencer campaigns, ensuring posts are on-time and in alignment with brand marketing stories and legal guidelines
- Create email outreach pitches to influencers that align with brand and monthly storytelling
- Manage daily communications with 400 + influencers
- Monitor monthly budgets to ensure campaigns meet monthly budgets
- Utilizing both external and internal influencer tools in managing campaigns and scaling micro-influencers on a monthly basis as well as researching different avenues to attain new influencers
- Weekly/monthly Influencer recaps and KPI reporting
- Share content out to cross functional teams for repurposing on social, paid media and CRM
- Place orders for PR and Influencer marketing gifting
- Research digital influencers/consumer advocates who love the brand or who would be a brand fit
- Assist manager in keeping marketing calendar up to date with PR and Influencer posting and campaign dates
- Support PR event preparation and execution
- Stay on the cutting-edge of digital/social trends, including monitoring competitors.
- Proactively monitor influencer activity across social to report on trends, content and collaborations to get ahead of the next “big idea.”
- Serve as the “first to know” in brand’s influencer center of excellence; sharing industry and social influencer updates.
- Contribute to team brainstorms and campaign ideation
- Organization and ensuring all internal stakeholders are notified of new content; coordinating upcoming influencer campaigns
- Bachelor’s Degree preferred.
- 1 year experience in influencer marketing/social media, preferred.
- Experience working in fashion or beauty preferred.
- Strong written and verbal communication skills
- Organized with an ability to prioritize time-sensitive assignments
- Knowledge and understanding of social media platforms and their respective best practices, KPIs, and emerging trends (Facebook, YouTube, SnapChat, Pinterest, Instagram, TikTok etc.).
- Ability to troubleshoot and be flexible in a fast-moving, multi-tasking environment with numerous deadlines.
- Excellent communication and organizational skills.
- Proficient in Microsoft Office & Outlook
- Creative and flexible
- Loves fast fashion & our brand!