Division Marketing Manager
Integral Senior Living
- San Diego, CA
- Permanent
- Full-time
- Competitive wages
- Access to wages before payday
- Flexible scheduling options with full-time and part-time hours
- Paid time off and Holidays (full-time)
- Comprehensive benefit package including health, dental, vision, life and disability insurances (full-time)
- 401(K) with employer matching
- Paid training
- Opportunities for advancement
- Meals and uniforms
- Employee Assistance Program
- Work with Sr. Brand Strategist and 3rd party agency(s) to develop creative and robust campaigns for all brand awareness, lead generation and lead conversion efforts
- Become proficient in all Provincial Senior Living local markets, understanding the competitive landscape and target markets
- Support the Sr. Brand Strategist with the development and execution of quarterly/annual community marketing plans
- Meet ongoing lead generation goals tied to annual budgeted occupancy goals
- Research local marketing, advertising, and media opportunities to support brand awareness and lead generation initiatives as well as engage and differentiate community product and service offerings
- Coordinate and network local marketing activities and sponsorships within the greater community at large for developing brand awareness and name recognition
- Partner with Sales to understand ongoing incentives/initiatives/objectives
- Working with Sales and the communities, plan and execute special marketing events and support a Referral Outreach Program within the greater community. Track, analyze and report on effectiveness
- Maintain DSL brand standards across all Provincial Senior Living marketing
- Maintain in-depth knowledge of proprietary DSL marketing programs and support launching marketing at the local level
- Support the Sr. Brand Strategist in managing all community marketing budgets including monthly spend allocations
- Manage and approve all operating company marketing invoices. Track expenses in checkbook monthly and ensure all invoices are processed correctly, on time, troubleshooting any outstanding issues.
- Own social media and community reviews:
- Approve social media posts
- Create/post social engagement content as needed
- Post all events to Facebook
- Respond to reviews and
- Respond to questions on social media/GMB
- Special projects coordination (ex. review campaign, resident referral contests)
- Collect photos and testimonials for community websites
- Manage community marketing promotional product orders
- Partner monthly with other DSL Divisional Marketing Managers to share and brainstorm marketing lead generation, lead conversion and community outreach efforts to support occupancy growth
- Other duties as assigned.
- Bachelor’s degree in marketing preferred with a minimum of five years of proven marketing experience
- Minimum three years digital marketing experience including email and social media
- Three years analysis and reporting experience
- Experience developing short and long-term marketing strategies with traditional and non-traditional marketing channels, creating sales-driven messaging, overseeing creative development, and forecasting response
- Strong presentation skills, proficient with Microsoft Power Point and Excel
- Ability to track, analyze and report on ROI
- Capacity to function in a fast-paced, environment
- Experience with budget monitoring and management, and P & L reports
- Ability to follow and take direction and feedback
- Ability to build relationships and articulate ideas well
- Excellent grammar, editing, proofing and copywriting skills
- Good communication and interpersonal skills
- Attention to detail for precise analysis of data
- Critical thinking and problem-solving skills
- Ability to work with teams and collaborate
- Time management and multitasking skills with the ability to prioritize tasks