Optical Retail Manager
West Point Optical Group
- Trotwood, OH
- Permanent
- Full-time
- Excellent reliability as it relates to times and attendance
- Reliable means of transportation and valid drivers license
- Ability to travel up to 30 miles from primary store
- Open availability on Saturdays and peak season
- Drive profitable store sales by fostering a patient focused retail culture.
- Prioritize exam growth on a daily, weekly, and monthly basis.
- Community outreach, i.e. cornea events and blitzing
- Consistent communication with existing patients
- Creative social media marketing
- Attainment of plan sales goal and comp store sales growth.
- Proven track record of increased KPI results
- Ability to analyze the business through strong business acumen
- Positive comp store contribution (year-on-year improvement).
- Manage gross margin, in accordance with Company standards
- Effectively train and develop associates to consistently provide a patient care focused experience.
- Develop team of administratively skilled associates that provide support on daily operational tasks.
- Develop strong professional relationships with Doctors.
- Ensure appropriate coverage and quality of Doctor hours.
- Implementation of initiatives to increase number or exams and conversion of exams to sales.
- Participate in business planning and business updates.
- Accountable for the recruitment, training, development, and retention of high performing associates, as measured by:
- Utilization of effective daily practice and role-playing
- Employee coaching through two-way communication
- Proactive manpower planning for adequate bench strength
- Ensuring positive patient satisfaction, as measured by patient retention and survey responses.
- Ensure each store is effectively merchandised and presented according to standards as measured by:
- Execution of planogram
- Execution of visual appearance inside and outside of store (i.e., signage)
- Maintenance of overall standards (i.e. cleanliness, housekeeping)
- Associates exhibit professional presentation (i.e., attire) in accordance with Company standards
- Ensure high quality through customer follow-up, accurate measurements, correct pricing, POS entry, and realistic service delivery time quote as measured by:
- Ready when promised
- Remake and return percent as compared to Company average
- Calls to customers to follow-up on purchases
- Maximize Managed Vision Care relationships and sales opportunities.
- Timely implementation of approved Marketing programs
- Execution of signage and promotions according to Company standards.
- Execution of operational procedures:
- Safety (security system, safety information posted, fire extinguishers, door locks)
- Maintenance as measured by proper housekeeping, carpet, store front windows, proper lighting, and store safety (safety information posted, fire extinguishers and door locks)
- Optical knowledge or Licensed (minimum 2 years optical experience)
- Proven track record of sales growth through sales skills and accountability for sales results. (minimum 3 years sales experience)
- Demonstrated ability to deliver an outstanding experience during direct interaction with patients at a proven conversion of at least 80%.
- Proven experience and results with a retail or customer service establishment.
- Ability to present and implement decisive and creative solutions to opportunities to grow the business.
- Ability to provide enthusiastic and concise communication to meet/exceed patient expectations.
- Foster positive and results-oriented associate and doctor relationships.
- Success in store merchandising and attention to detail.
- Ability to manage priorities through adaptability and flexibility.
- Willingness to take calculated risks
- Attention to detail and follow-up.
- Abilities to multi-task and delegate to maximize patient interaction.
- Computer experience preferred.