Field Marketing Manager
Retool
- San Francisco, CA
- Permanent
- Full-time
- Manage experiential events from conception to execution
- Drive the execution on events for developer awareness: figure out the right conferences we should have a presence at or sponsor to brings hundreds of thousands of developers into Retool's orbit
- Partner closely with GTM teams to identify the right events to attend or put on to build and accelerate demand generation pipelines
- Extend the Retool brand presence in tasteful ways for different formats like executive dinners, several types of webinars, community meetups, product launch events, and-eventually-user conferences
- Create highly visible experiential projects that rely on multiple vendors and internal stakeholders
- Work with our data and revenue operations teams to track the effectiveness of our events, and use data to inform decisions.
- 5+ years of field marketing experience with a B2B or developer tools startup
- 3+ years experience planning and executing hosted and sponsored events
- 2+ years experience managing direct mailer campaigns
- Experience planning and managing user forums, user conferences and customer advisory boards is a plus
- Excellent project management skills, with an uncanny ability to keeping multiple work streams and cross-functional partners and vendors in sync around timelines
- The ability to span events built for awareness (reaching new developers in tasteful ways, ideally through the communities they're already a part of) and demand (partnering with GTM teams on building and accelerating pipeline).
- Familiarity with CRM systems (e.g., Salesforce or similar), marketing automation tools (e.g., HubSpot or similar), and tracking tools to assess campaign effectiveness
- Strong sense of curiosity and first principles thinking-bring your intuition, but leave behind any playbooks
- Experience and affinity for evolving projects and experiments into programs
- The ability to build strong cross-functional partnerships to both GTM and product teams, as well as the rest of the marketing org
- Excellent written and verbal communication chops
- Ability to travel domestically and internationally up to 25%