Digital Marketing Manager
LendingOne
- Boca Raton, FL
- Permanent
- Full-time
- Bachelor's degree in marketing or a related field
- 3-5 years of demonstrated successful digital marketing experience
- Social media savvy, with a passion for staying on top of trends
- Strong sense of creativity, imagination, and innovation
- Excellent interpersonal skills, with the ability to collaborate with other departments
- Attention to detail coupled with high demands
- Ability to work in office on a full-time schedule, with some flexibility with work hours in order to respond to company clients/customers
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Design and maintain our social media presence – including, but not limited to, participation in podcasts, and the creation of newsletters and educational content
- Actively engage with clients and prospective clients on social media channels
- Research advertising trends, competitor’s pricing and products
- Measure and report performance of all digital marketing campaigns, and assess goals, including ROIs and KPIs
- Monitor projects status and budget
- Collaborate with the sales and marketing team to create specialized materials, and brainstorm new growth and marketing strategies
- Identify trends and insights, and optimize spend and performance based on the observations
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Work collaboratively with executive and analytics teams to understand and implement use of direct market research as it relates to competitor analyses
- Competitive salary depending on experience
- Training and career development with growth opportunities
- Comprehensive benefits package
- Company matching 401(k) Plan
- Casual work environment