Senior Product Marketing Manager-EX
Press Ganey Associates
- Chicago, IL
- $120,000-140,000 per year
- Permanent
- Full-time
- Product Launches: Drive successful launches for new and existing products within the EX product portfolio, including developing launch plans, creating compelling messaging and collateral, and managing pre- and post-launch activities.
- Content Development: Own the creation and execution of a comprehensive content strategy across various channels (e.g., website, blog, social media, white papers, case studies) to educate and engage target audiences about our core EX product portfolio solutions.
- Drive Demand and Cross-Sell: Develop the strategy and manage the marketing programs that drive demand for your products (webinars, email marketing, content syndication etc.)
- Sales Enablement: Empower our sales team by developing effective sales tools and training programs, providing competitive intelligence, and collaborating on customer presentations and proposals in partnership with Commercial Ops counterparts.
- Competitive Intelligence: Track and analyze market trends and competitor activity, uncovering actionable insights to inform product positioning and differentiation strategies.
- Metrics and Reporting: Partner with stakeholders including Digital and Demand Gen team to monitor key performance indicators (KPIs) for assigned products and campaigns, providing ongoing analysis and reports to inform future marketing decisions.
- Cross-functional Lead: Lead and collaborate with cross-functional teams (e.g., product development, sales, strategy) to ensure seamless product marketing execution and alignment with overall business goals.
- 5+ years of experience in B2B product marketing, preferably in the technology or healthcare industry with a focus on human resource and employee experience buyers.
- Proven track record of successful product launches and campaigns with measurable results.
- Strong understanding of the marketing funnel and ability to translate technical specifications into customer-centric messaging.
- Excellent written and verbal communication skills, with the ability to craft compelling and persuasive content.
- Experience with competitive analysis tools and methodologies.
- Strong analytical and problem-solving skills with the ability to identify and execute data-driven marketing strategies.
- Ability to work independently, manage multiple priorities, and thrive in a fast-paced environment.