Social Media Specialist
Lingraphica
- Princeton, NJ
- Permanent
- Full-time
- Generate, edit, publish, and share daily content (original text, images, video, etc.) that builds meaningful connections and inspires the social community to take action
- Creates and executes social media campaigns and ensures brand consistency
- Facilitates scaling brand and company awareness through various social media channels
- Works with Content Manager to create and implement social media strategies monthly
- Designs and creates eye-catching and engaging visual content
- Ensures brand consistency in copy through tone, voice, and terminology
- Balances the content needs of multiple audiences, i.e., people with communication impairments, caregivers, speech-language pathologists, and others
- Conducts all aspects of social media interaction between customers and the company, and ensures a positive customer service experience
- Creates actionable plans to both grow and maintain followers through popular social media platforms such as Facebook, Instagram, LinkedIn, YouTube, and Twitter
- Ensures and measures progress on all platforms using analytical tools such as Google Analytics, HubSpot, and others
- Prepares and analyzes monthly reports on social media performance to benchmark success and identify areas for improvement
- Oversees the creation and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
- Collaborates with stakeholders across the organization to identify and leverage marketing opportunities
- Explores opportunities for expanding the company's presence on additional social media platforms
- Bachelor's Degree in Communications, Marketing, English, or related field, or equivalent combination of education and experience
- 3-5 years of social media experience creating and implementing social media campaigns
- Professional certification in Google Analytics, strongly preferred
- Excellent writing, editing, and communication skills
- Strong design skills using Adobe Photoshop, Illustrator, or other related design tools
- Strong computer skills using Microsoft Office
- Experience using multi-social posting programs such as Loomly and HubSpot preferred
- General knowledge of Search Engine Optimization and internet ranking for web content
- Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
- Ability to work well individually and as part of a team
- Experience training other staff to engage with a social strategy