Director, CDO of CeraVe DMI Digital Marketing
L'Oréal
- Jersey City, NJ
- Permanent
- Full-time
- Most Innovative Companies - Fast Company, 2023
- Top 5 - Most Attractive Companies Worldwide Among Business Students - Universum, 2023
- Top 25 World's Best Companies - TIME, 2023
- Top Companies for Executive Women - Seamount, 2023
- Best Place to Work for Disability Inclusion - Disability Equal Index, 2023
- Bachelor's degree required, preferably in communications, marketing or business
- 15-20 years of experience in digital strategy experience-social media, advocacy, websites (e.g., search), e-commerce/e-retail/Amazon, community management, and content creation-full 360 campaigns based on digital- for a brand(s) (in-house and/or agency)
- Expert in understanding how earned, paid, owned, and borrowed strategies cohesively work together
- Have 5-7 years of leadership experience and proven winning track record
- Skincare experience and interest in fields related to health/healthcare, beauty and dermatology strongly preferred
- Advanced proficiency in campaign and 360 distribution strategies-also with a proven winning track record
- Entrepreneurial attitude
- Understands how to manage both big brands and small brands
- Able to prioritize and manage time effectively, and to balance competing demands, and priorities in a very fast-paced environment
- Must be a brand builder
- MUST BE AN EXCELLENT STORYTELLER?-both on a personal level and for the brand
- Strong communication and collaboration skills
- Strong understanding of what makes a great creative idea come to life
- History of executing big campaigns with strong results
- If you've won any awards (e.g., Cannes Lions, CLIOs, Effies, etc.), please share
- Responsible for digital campaigns-from strategy to execution to guidelines/toolkits for countries to launch.
- Responsible for influencers & advocacy strategies and executions
- Responsible for 50+ CeraVe websites incl. creative updates, UX, SEO, SEM, etc.
- Responsible for CRM/loyalty
- Responsible for and brings forth digital innovations and futuristic thinking
- Manage multi-million dollar budget for use with agencies to influencers etc
- Responsible for social media strategies, creative, and implementation by direct team and countries
- Salary Range: $140,100- $203,200(The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval).
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs