SEO Specialist
Unlayer
- Lahore, Punjab
- Permanent
- Full-time
- Conduct keyword research to uncover opportunities and trends, ensuring content optimization around targeted keywords.
- Enhance website content and structure to boost search engine performance, encompassing meta tags, headers, and internal linking.
- Formulate and execute link-building, outreach, and PR campaign strategies to elevate backlinks and domain authority.
- Identify and address technical issues impacting website performance, including site speed, mobile-friendliness, and crawlability.
- Collaborate with content creators to craft and execute strategies aligned with SEO objectives.
- Conduct routine website audits to pinpoint improvement opportunities and ensure adherence to best practices.
- Utilize tools like Google Analytics, Ahref's, Moz, SEMrush and other SEOs software to track, analyze, and report on SEO performance.
- Keep abreast of industry trends and competitor actions to adjust strategies accordingly.
- Stay updated with search engine algorithm changes and modify strategies in response.
- Bachelor's degree in Marketing, Business, or any related field.
- 3 to 4 years of experience in SEO strategy and implementation. Experience with SaaS would be considered a plus point.
- Possesses a strong understanding of search engine algorithms and ranking factors.
- Proficient in using SEO tools such as Google Analytics, Google Search Console, Ahref's, SEMrush, Moz, or similar platforms.
- Exhibit solid comprehension of on-page, off-page, and technical SEO.
- Display exceptional analytical and problem-solving capabilities.
- Have excellent communication and presentation abilities.
- Ability to work autonomously and collaboratively within a team.
- Stay updated with the latest trends and best practices in SEO.
- Market competitive salary.
- Bi-Annual increments.
- Quarterly bonuses based on performance review.
- Generous medical insurance coverage for employees, their spouses, and children.
- Learning and development allowance.
- Provident fund and EOBI.
- Elaborate paid leaves (annual, sick, casual, paternal, and bereavement leaves).
- Excellent working environment with transparent policies and helpful team members.
- Daily lunch and free snack bar.
- Frequent recreational activities which include monthly dinners, family galas, and more.