Director, Field Marketing

FICO

  • USA
  • $105,000-165,000 per year
  • Permanent
  • Full-time
  • 21 days ago
FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 90+ countries make better decisions. Join our world-class team today and fulfill your career potential!The Opportunity“If you're a passionate storyteller, technology enthusiast, and creative thinker with a data-driven mindset, we want you on our team. Together, we'll shape the future of marketing of FICO’s analytics and decision management solutions and drive transformative growth. You will partner with the sales teams to develop and executive marketing strategies grounded in lead development, demand generation and sales readiness. Driving and accelerating pipeline, segment and account strategy and coordinating plans that align with sales is in your DNA.” - Senior Director of North America MarketingWhat You’ll ContributeDesign and execute campaigns to boost customer engagement and drive revenue growth.Strategically develop the demand plan across the globe, employing account-based marketing (ABM), lead generation campaigns, executive engagement programs, and marketing automation initiatives.Take ownership of marketing sourced pipeline and booking targets, ensuring alignment with organizational objectives.Build integrated marketing activation plans to guide prospects through the sales cycle effectively.Manage allocated marketing budgets and optimize resource allocation for maximum impact.Forge strong partnerships with NORAM Sales leadership and in-country sales teams to drive collaborative success.Strategize FICO's participation in industry conferences and trade shows to maximize lead generation and ROI.Foster relationships with major customer prospects, academic institutions, industry leaders, and regulatory authorities.Drive content management related to customer sales to enhance awareness and demand for FICO solutions.Identify growth opportunities aligned with FICO's fiscal sales plan and multi-year regional strategy.What We're SeekingDeep understanding of complex B2B technology selling environments.Proven track record in building world-class marketing teams in high-growth environments.Strong communication and presentation skills, with the ability to engage senior executives, customers, and sales teams.Expertise in using metrics and marketing performance measurement to optimize results and ROI.Bachelor’s degree in marketing or related field.Our Offer to YouAn inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.The targeted base pay range for this role is: $105000 to $165000 with this range reflecting differences in candidate knowledge, skills and experience.#LI-AJ1#LI-RemoteWhy Make a Move to FICO?At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today – Big Data analytics. You’ll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, predictive and prescriptive modeling, and much more.FICO makes a real difference in the way businesses operate worldwide:Credit Scoring — 150+ billion FICO Scores have been sold to date, making it the most used credit score in the world.Fraud Detection and Security — 2.6+ billion payment cards globally are protected by FICO fraud systems.Lending — 3/4 of US mortgages are approved using the FICO Score.Anti-Money Laundering — our solutions check more than half a billion transactions a day to prevent criminal schemes such as terrorist financingGlobal trends toward digital transformation have created tremendous demand for FICO’s solutions, placing us among the world’s top 100 software companies by revenue. We support many of the world’s largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success.Our success is dependent on really talented people – just like you – who thrive on the collaboration and innovation that’s nurtured by a diverse and inclusive environment. We’ll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career. Join FICO and help change the way business thinks!Learn more about how you can fulfill your potential atFICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we’re proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don’t meet all stated qualifications. While our qualifications are clearly related to role success, each candidate’s profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.Information submitted with your application is subject to the FICO Privacy policy at

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