Global Marketing Competitive Solutions Lead-Remote within the US
Siemens
- Tarrytown, NY
- $150,000-195,000 per year
- Permanent
- Full-time
- Thoroughly understanding competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.
- Analyzing and synthesizing key competitive wins, competitive intelligence, and market research to lead the development of specific strategies to beat the competition.
- Developing go-to-market strategies & campaigns with detailed competitive playbooks aligned by portfolio.
- Leveraging the Zone organizations and their top closers experience to build deep competitive knowledge and serve as a critical connector to share competitive intelligence and best practices across the globe.
- Collecting, codifying and assisting in the appropriate best practice transfer of successful local/zone initiatives that deliver product goals in line with Atellica brand strategy, combining compliance to global strategy with local relevance.
- Develop educational programs and tools to train sales teams worldwide to quantify and sell the value of our competitive and differentiating solutions.
- Monitoring, tracking Competition moves in the market and support portfolio leads with inputs for portfolio positioning
- Supports the Marketing teams with inputs to improve our portfolio positioning against competition and supports the development of directed sales and marketing campaigns to increase market share gains
- Support commercial discussions with zones on business performance against competition and performance against Sales and Marketing Campaigns.
- Close collaboration with strategy team to track new competitive portfolio introduction and Market share development.
- Have an in-depth understanding of hospital and reference lab environments has in-depth knowledge of the competitive landscape of central laboratory solutions
- Shown demonstrated success in creating and quantifying value propositions to showcase the clinical, operational, and financial value of solutions
- Experience in developing and implementing sales training programs and tools
- Demonstrated ability to envision possibilities, lead teams and drive results
- 5+ years of relevant commercial (sales, marketing) experience in healthcare. Must have laboratory diagnostics experience.
- Subject matter expertise in hospital and reference lab environments required, prior experience as a med-tech/laboratorian preferred
- Strong conceptual, analytical, and presentation skills
- Collaborative with ability to work across business lines and partner to build consensus and achieve results
- Demonstrated ability to effectively manage across the matrix in the context of a large global company.
- Previous experience in both Global Marketing and Country Marketing roles a plus.
- Bachelor degree in business; life sciences; engineering or related technical discipline. MBA is preferred
- Has an endless abundance of curiosity for the customer, the market, trends, etc.
- Has a customer-driven mentality, representing the customer in all decisions
- Challenges the status quo and acts as a change agent
- Is resourceful and takes ownership to find solutions to business challenges
- Thinks strategically, asking ‘why?’ and ‘what value will this bring?’ when making choices
- Is high-energy, agile and competitive with a bias for action to get solutions to the market quickly
- Demonstrates courage and thoughtfully manages risks
- Reaches out and connects well with people across the organization
- Can simplify and clarify things and explain them to others
- Is culturally savvy, crossing geographic boundaries
- Able to succeed in a matrix environment where collaboration and sharing responsibility for success and failure of others on the team is critical to the overall success of the company. Ability to build consensus.
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