PPC / SEO Specialist - Google Ads, Google Analytics
CyberCoders
- Austin, TX
- $80,000-120,000 per year
- Permanent
- Full-time
- Conduct keyword research to identify new search engine optimization and pay-per-click opportunities
- Optimize and manage existing campaigns across Google Ads, Taboola, Bing Ads, Facebook Ads, and other PPC channels
- Develop A/B test plans to optimize campaigns, including testing ad copy, creatives, and landing pages
- Analyze and interpret campaign data to identify trends and insights, and recommend strategies to maximize ROI
- Monitor industry trends, emerging technologies, and competitor activity to keep up to date with the latest trends in search engine marketing
- Collaborate with other team members to develop and execute effective SEO and PPC strategies
- 3+ years of experience in PPC Advertising & SEO
- Proficient in managing Pmax campaigns and optimizing for maximum performance
- Strong understanding of PPC metrics, bidding strategies, and campaign optimization techniques
- Experience with other platforms such as Taboola, Bing Ads, or Facebook Ads is a plus
- Proficient in managing Pmax campaigns and optimizing for maximum performance
- Google Ads certifications (e.g., Google Ads Search Certification) are highly desirable
- Certifications such as Google Analytics or SEO tools are a plus
- Proficiency in SEO tools such as Google Analytics, SEMrush, or Ahrefs
- Strong proficiency of Google Sheets/Excel/Looker Studio
- Comfortable with OpenAI
- Generous PTO policy
- Health, dental, and vision benefits package
- 401K Match
- Casual and inspiring office environment
- 2 remote work days per week
- Bonuses based on company performance