PPC / SEO Specialist - Google Ads, Google Analytics

CyberCoders

  • Austin, TX
  • $80,000-120,000 per year
  • Permanent
  • Full-time
  • 26 days ago
Located in ATX, we are the #1 designer and manufacturer of custom Retail/eCommerce wear. We provide the best custom gift buying experience with free professional design resources, the fastest production time and an obsession with customer service. We may look like a company that makes clothes from the outside, but inside we are a team of developers, designers, and builders on a mission to change the entire promotional product industry.We are looking for a PPC / SEO Specialist to join our team. The successful candidate will be responsible for optimizing our company's search engine marketing strategies, including paid search, organic search, and content marketing. This role requires someone with a strong understanding of search engine optimization (SEO) and pay-per-click (PPC) advertising principles, and experience in keyword research, ad copywriting, A/B testing, conversion tracking, attribution models, and managing Google Ads, Taboola, Bing Ads, Facebook Ads campaigns. The ideal candidate will be able to draw insights from data collected using Google Analytics, SEMrush, OpenAI, Google Sheets/Excel/Looker Studio, and be able to communicate and collaborate effectively with stakeholders.Key Responsibilities:
  • Conduct keyword research to identify new search engine optimization and pay-per-click opportunities
  • Optimize and manage existing campaigns across Google Ads, Taboola, Bing Ads, Facebook Ads, and other PPC channels
  • Develop A/B test plans to optimize campaigns, including testing ad copy, creatives, and landing pages
  • Analyze and interpret campaign data to identify trends and insights, and recommend strategies to maximize ROI
  • Monitor industry trends, emerging technologies, and competitor activity to keep up to date with the latest trends in search engine marketing
  • Collaborate with other team members to develop and execute effective SEO and PPC strategies
Qualifications:
  • 3+ years of experience in PPC Advertising & SEO
  • Proficient in managing Pmax campaigns and optimizing for maximum performance
  • Strong understanding of PPC metrics, bidding strategies, and campaign optimization techniques
  • Experience with other platforms such as Taboola, Bing Ads, or Facebook Ads is a plus
  • Proficient in managing Pmax campaigns and optimizing for maximum performance
  • Google Ads certifications (e.g., Google Ads Search Certification) are highly desirable
  • Certifications such as Google Analytics or SEO tools are a plus
  • Proficiency in SEO tools such as Google Analytics, SEMrush, or Ahrefs
  • Strong proficiency of Google Sheets/Excel/Looker Studio
  • Comfortable with OpenAI
Benefits
  • Generous PTO policy
  • Health, dental, and vision benefits package
  • 401K Match
  • Casual and inspiring office environment
  • 2 remote work days per week
  • Bonuses based on company performance
Applicants must be authorized to work in the U.S.Additional ways to applyPreferred Skills

CyberCoders