B2B Market Manager
BioMérieux
- İstanbul
- Sürekli
- Tam zamanlı
- Drive development and consolidation of national market data’s and customer insights (maturity, competition, regulation…),
- Lead the developments and execution of local marketing plan in alignment with the global marketing strategy,
- Ensure successful products and services launch.
- Lead marketing local input into budget, Strategic Plan and Commercial kick-off
- Knowledge of pharmacopoeias and regulations
- Provide market/customer insights to guide sales activities
- Modify/Create promotional materials to deliver customer value
- Responsibility Budget achievement for Industry Pharmaceutical & Cosmetic product lines
- Analyse the Market and the Competition
- Discover Customer Needs and be able to deliver a strategical approach accordingly
- Manage and organise workshops, symposiums, meeting with experts, market research and promotional activities and monitor their follow up and impact
- Manage external communication and contacts with opinion leaders, market segment associations and Strategic Accounts, be in contact with Global Marketing
- Develop and formalize local market and customer understanding to feed the local marketing plan
- Build and executes the local marketing plan, involving all necessary internal functions in alignment with the global marketing strategy.
- Supports product life cycle including feed-backs and adjustments to local requirements.
- Develop a measurement plan to assess the efficiency of their marketing activities and its customers and business impact.
- Contribute to budget, Strategic Plan and Commercial kick-off.
- Ensure alignment and communication between global, regional and local marketing organizations.
- Bachelor's degree in biological sciences or business-related field; MBA preferred
- Preferably 3 years’ experience minimum in Marketing
- Clear Understanding of Pharmaceutical & Cosmetic industrial processes, sales/ biology/laboratory background is a plus
- Strong analytical, communication and motivation skills
- Strong business acumen along with demonstrated work ethic, integrity and professional conduct
- Ability to prioritize, decide and execute
- Excellent teamwork skills and customer oriented
- Ability to take initiatives and demonstrate can-do attitude
- Strong Knowledge on analytical marketing, Strategic Marketing, Digital Marketing and Operational Marketing
- Fluent in English
- Proficient in MS Office programs, SAP and CRM experience is a plus
- Ability to travel up to 40% of time in Turkey or abroad
- Based in Istanbul