Senior Marketing Campaign Manager
Adjust
- Los Angeles, CA
- Permanent
- Full-time
- Develop and execute a comprehensive prospect nurture strategy to drive customer acquisition across emails, paid digital, landing pages, outreach sequences, social media, blogs, PR and events
- Map out the entire user journey and create a strategy to improve user experience and conversion rates along the journey
- Develop and refine customer segmentation strategies based on behavior and engagement metrics, ensuring personalized messaging that resonates with different audience segments
- Ensure marketing campaigns engage and convert target audiences, optimizing message content, timing, and segmentation to achieve high open and click-through rates
- Implement A/B testing and experimentation to continuously improve the effectiveness of campaigns
- Collaborate closely with other departments such as creative, product marketing, content, and sales to ensure a cohesive customer journey and consistent messaging
- Leverage performance data to optimize engagement with landing pages and other marketing assets to improve conversion rates
- Regularly evaluate and report on the performance of campaigns in terms of engagement, pipeline and influenced revenue
- At least 5 years of experience in digital marketing, growth marketing or a related role
- Strong understanding of B2B growth marketing principles, with a proven track record of driving customer acquisition and revenue growth
- Strong analytical and data-driven skills with experience in data analysis and reporting
- Excellent communication skills, both verbal and written
- A passion for innovation, creativity and staying on top of emerging trends in digital marketing
- Experience in the mobile marketing field is preferred, but not required
- Opportunity to make an impact on the ad-tech industry working for a forward-thinking leader in the space
- International, diverse teams with a strong focus on transparency, feedback and fun
- Education opportunities for ongoing professional development & continuous learning
- Company onboarding program where you'll learn the ins-and-outs of our product with your fellow newbies
- Flexible workplace policy, allowing you to work either from home or our office space
- Generous vacation policy with flexible vacation days
- Adjust covers 100% of health/dental/vision insurance for employees and 80% for dependents (with a $1,400 cap)
- Support for families that provides a $10,000 stipend to cover fertility, adoption, surrogacy, pregnancy, parenting and pediatric, and menopause services.
- 401(k) plan with 4% employer matching on the total salary
- Paid parental leave to support you and your little ones
- Wellbeing support with qualified therapists
- WFH program with remote online events (Coffee chats, team events, games, etc.)
- Monthly perk stipend to choose the perks that matter most to you