Paid Search Manager
Go Maverick Group
- Beachwood, OH
- $75,000-125,000 per year
- Permanent
- Full-time
- Leads development, activation and management of paid media campaigns for assigned clients, including tactics, budgets, estimated impact, targeting, ads and keywords based on client need and opportunity.
- Primarily focused on paid search, but must be comfortable with activating and managing paid social and display.
- Coordinates with junior team members and reviews work for final polish and strategic lens; trains junior team members on select accounts.
- Delivers polished, accurate final deliverables.
- Builds campaigns in platforms such as Google Ads, Microsoft Ads and Meta; leads QA process and final review for accuracy.
- Proactively reviews campaigns on a weekly basis and identifies optimization opportunities, mapping out a plan to complete.
- Responsible for weekly campaign management and optimization, including budget pacing, reviewing SQRs, performance check-ins and implementing items identified in optimization roadmap.
- Plays an active role in monthly reporting presentations for clients and is in charge of developing insights and go-forward action plans related to paid campaigns.
- Intermediate to expert-level knowledge in paid search required; proficiency in paid social preferred
- Conversant with all paid search terminology and major platforms (Google Ads, Microsoft Ads, Meta, etc.)
- 5+ years of experience in managing paid search campaigns
- Agency experience highly preferred
- Bachelor's degree
- Experience in Google Analytics and Google Tag Manager
- Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) or Google Workspace tools (Gmail, Docs, Slides, Sheets), with intermediate to advanced Sheets/Excel skills
- Ability to communicate with a variety of subject matter experts and clients
- Excellent written and verbal communication skills
- Very strong ability to organize work and adhere to deadlines, including the work of junior team members
- Highly accountable and a self-starter