Job description A Social Media Executive is responsible for planning, executing, and managing social media campaigns to increase brand awareness, engagement, and sales. This role involves developing and maintaining a strong online presence for a company across multiple social media platforms, creating engaging content, and analyzing the success of social media efforts. Key Responsibilities: Develop and implement social media strategies to increase brand awareness, engagement, and sales. Create and publish engaging and relevant content for multiple social media platforms, including but not limited to, Facebook, Twitter, Instagram, LinkedIn, and YouTube. Manage and grow the company's social media presence, including daily monitoring and responding to comments, messages, and reviews. Analyze and report on the success of social media campaigns, using metrics such as likes, shares, comments, and reach to continually improve and refine strategies. Manage and maintain the company's social media calendar, ensuring that content is planned and scheduled in advance. Requirements: Strong written and verbal communication skills, with the ability to create compelling and engaging content. Excellent organizational and time management skills, with the ability to prioritize tasks and manage multiple projects in a fast-paced environment. A creative and analytical mindset, with the ability to use data and metrics to continuously improve social media strategies. A passion for social media and a deep understanding of how to use it to build brand awareness, engagement, and sales. A strong understanding of brand messaging, tone, and voice, and the ability to consistently maintain a cohesive brand image across all social media channels.