Senior Manager, Data Science Product - Cross-Channel Ads Measurement - Walmart Connect
Walmart
- San Bruno, CA
- Permanent
- Full-time
- Lead the development and execution of the product vision and strategy for our cross-channel ads measurement solutions including Marketing-mix modeling, Multi-touch Attribution, Sales Lifts, Ghost Ads, Incremental analysis, Casual inference. Aligning with the overall business objectives and customer needs
- Collaborate with engineering, UX/UI, sales, marketing, and analytics teams to design, build, and launch products that deliver measurable value to our clients
- Conduct in-depth market research to identify emerging trends, technologies, and opportunities in cross-channel measurement within the Retail Media space
- Collaborate with key stakeholders to gather and prioritize product requirements and feedback, translating them into actionable product features and improvements
- Define and analyze key performance indicators that inform the success of products, using data-driven insights to drive continuous optimization and innovation
- Establish robust metrics and analytics frameworks to evaluate product performance, drive continuous improvement, and justify product decisions with data
- Champion a culture of excellence in product development, advocating for best practices in user experience, technology integration, and data privacy
- Serve as the subject matter expert for ads measurement, providing thought leadership and guidance to internal teams and external partners
- Bachelor's degree in Business, Marketing, Computer Science, or related fields
- Minimum of 8 years of product management experience, with at least 3 years focused on the Retail Media or digital advertising industry
- Demonstrated success in leading product lines from conceptualization to market launch and post-launch optimization, particularly in a fast-evolving industry sector
- Proven track record of developing and launching successful products in cross-channel ads measurement or a similar area
- Deep understanding of the advertising technology stack, analytics platforms, and measurement methodologies, both online and offline
- Strong analytical skills and familiarity with measurement methodologies and technologies used in digital and offline advertising
- Excellent leadership and communication skills, capable of inspiring a team and influencing stakeholders at all levels
- Agile and adaptable, comfortable working in a fast-paced and evolving industry landscape.
- Master degree in Business, Statistics, Economics, Operations Research, or related field
- Experienced in building market mix and multi-touch attribution models
- Experience with advertising technology platforms Ad servers, DSPs, DMPs, etc.
- A visionary thinker with a passion for uncovering new opportunities in the intersection of retail and digital media
- Agile and resilient, with a proven ability to navigate ambiguity and lead teams through complex product development cycles
- A strong advocate for user-centric design and ethical data use, ensuring products meet the highest standards of usability and privacy.
- Expertise in the Retail Media ecosystem, including knowledge of e-commerce platforms, online and offline channels, and consumer behavior analytics
- Experience with data privacy regulations (e.g., GDPR, CCPA) and their implications for ads measurement
- Familiarity with agile development methodologies and tools
- Strategic thinker with an innovative mindset, always looking for new ways to solve complex problems.
- Multiple health plan options, including vision & dental plans for you & dependents
- Financial benefits including 401(k), stock purchase plans, life insurance and more
- Associate discounts in-store and online
- Education assistance for Associate and dependents
- Parental Leave
- Pay during military service
- Paid Time off - to include vacation, sick, parental
- Short-term and long-term disability for when you can't work because of injury, illness, or childbirth