Our Search Engine Optimization Specialists are responsible for analyzing data and driving SEO strategy to optimize client websites to be discoverable via search engines. SEO Specialists focus on the technical side of SEO by analyzing audit results to develop strategies in order to increase traffic to a website while also conducting various test methods in design, layout and advertising techniques. SEO Specialists are tasked with keeping up to date on trends within the industry and applying that knowledge in our day-to-day activities. This position will be responsible for regular communication with internal teams, providing strategy to ultimately drive our clients' traffic and conversions while adhering to SEO best practices. Our ideal candidate will have in-depth knowledge of keyword research, technical SEO best practices, and the behaviors of search engines. They can quickly understand and support initiatives that will contribute to the goals and success of client campaigns. SEO is an ever-changing landscape, so our specialist needs to be continuously learning and adapting. The ideal candidate is a thought leader, someone who will bring new ideas to the table, and spread passion for data and SEO throughout the team. They will not only guide individual client campaigns, but also continually helping us refine our processes and services to maximize scalability. If you're inquisitive, data-driven, solution-oriented, and enjoy digital marketing - you'll love this position! Primary Responsibilities Address technical SEO issues uncovered during website audits to enhance site health and performance. Conduct research on SEO keywords for integration across client websites. Analyze website traffic reports, linking structures, code, and content to offer informed recommendations aimed at boosting website traffic, quality leads, and conversion rates. Identify opportunities for quality backlinks to enhance clients' search engine rankings and actively pursue them. Establish measurable goals to showcase improvements in marketing efforts. Monitor monthly and yearly performance metrics to evaluate the effectiveness of SEO strategies. Collaborate with colleagues to oversee clients' SEO strategies. Implement conversion tracking and establish measurable goals for improvement. Execute on-page content optimizations in line with industry best practices. Carry out optimization tasks with a strong understanding of Technical SEO principles, including: Website Architecture 301 Redirects Proper Canonicalization High-quality, relevant link-building Robots.txt and sitemap.xml best practices Spam referral filtering. Website conversion rate optimization Required Skills Proficiency in analyzing large volumes of data daily. Ability to work both independently and within a team. Strong grasp of SEO best practices. Working knowledge of Google Analytics, Google Search Console, and Google Tag Manager. Competence in utilizing Index Coverage reports in Google Search Console. Familiarity with WordPress and other content management systems. Competency with digital marketing tools such as Ahrefs, Moz, Semrush, SpyFu, etc. Basic understanding of HTML and CSS. Strong Backlinking Google Analytics Certification. Excellent written and verbal communication skills in English. Preferred, Not Required Skills Google Ads Certifications. FB Ads HubSpot Certifications. Advanced knowledge of HTML5 and CSS3. Basic understanding of PHP. Experience managing and implementing PPC campaigns. Additional Details Salary: Commensurate with Experience Employment: Full-time Working Days: Monday-Friday Location: Nagpur Experience: Total work: 1 or 2 years (Required) Google Tag Manager: 1 or 2 years (Required) Google Analytics: 1 or 2 years (Required) Google Search Console: 1 year (Required) Google Ads Certifications: 1 or 2 years (Required) Candidate to confirm: Salary expectations Prior work on successful clients with its ranking & keyworks. Salary : 6,000.00 - 20,000.00 per month Schedule: Day shift Job Type: Full-time Education: Bachelor's (Preferred) Experience: SEO: 1 year (Preferred) PPC Campaign Management: 1 year (Preferred) Total work: 1 year (Preferred) Ability to Commute: Gayatri Nagar, Nagpur, Maharashtra (Required) Speak with the employer +91-6262-6565-78