Sr. Digital Media Performance Strategist
Amadeus
- Orlando, FL
- Permanent
- Full-time
- As a Senior Digital Media Performance Strategist, you will be client-facing and managing a portfolio of top hotels and resorts to plan, execute, and optimize online media campaigns to maximize Return on Advertising Spend for our clients.
- You will be collaborating with the Ad Operations team, working directly with the client from creation of the Digital Media/Advertising Plan through onboarding and launch, implementing strategy and optimizations throughout the life of the campaign.
- You are creative and resourceful with strong interpersonal skills and understanding of Paid Search, Paid Display and/or Paid Social, relying on experience and judgment to plan and accomplish goals.
- Develop an understanding of clients’ needs and establish strong, collaborative and trusting relationships.
- Research and develop strategy and digital media plans, identify target audiences; recommend budgets and media channels.
- Conduct regular calls with clients to review campaign performance and secure approval for recommended modifications to improve campaign results.
- Draft ad copy and present to client for approval.
- Initiate campaign set-up and workflow for tracking tags.
- Manage creative development and client approval process.
- Ensure all new and renewal campaigns launch and quality SLA’s are met.
- 4+ years of online digital media/advertising experience in a client-facing role
- Experience with Paid Search, Paid Social, Paid Display, Programmatic or Email Marketing, along with Google Ads, Google Anaytics and/or Facebook Ads or Facebook Business Manager.
- Prior work experience in the Hospitality industry is preferred
- Demonstrated passion for innovation, strategic thinking, creative problem solving, and establishing positive customer relationships.
- Ability to evaluate data trends and other numeric data effectively (ROAS, margins, KPI’s)
- Demonstrated passion for innovation, strategy, thinking outside of the box and establishing positive customer relationships
- Strong MS Office( Powerpoint, Word, Excel) skills
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