Program Director - Marketing Analytics
MD Anderson Cancer Center
- Houston, TX
- Permanent
- Full-time
- Provide leadership for divisional performance and measurement team, overseeing the management of all databases and systems related to automated measurement tools, modeling, return on investment and predictive analytics initiatives.
- Protect MD Anderson data and provide guidance for first party data initiatives as it relates to third party cookie deprecation.
- Understand marketing funnel and media buying for purposes of performance reporting and optimization recommendations.
- Oversee tracking of the MD Anderson brand health scores, concept testing, website usability testing, patient experience measurement, segmentation, and ad hoc analytics initiatives as needed.
- Outline and implement analytics tool reporting requirements (e.g., pixels, JavaScript, field parameters, source code capture), data capture, and data integration needs based on documented objectives and requirements in measurement plan.
- Manage and guide growth of new, web-based analytical tools to synthesize data into digital personalization for the MD Anderson public website and Marketing initiatives.
- Generate and develop recommendations for opportunities to integration across the institution and prove marketing effectiveness using business intelligence tools and ROI formulas.
- Lead the strategic development and implementation of marketing effectiveness in the areas of demand generation, brand performance, paid/owned/earned initiatives, and patient experience derived through these efforts.
- Regularly communicate outcomes to management and executive teams.
- Manage external relationships, including selection, contract management, and evaluation of agency performance.
- Oversees budget forecasts and management with particular emphasis on ROI of initiatives.
- Tracks, manages, and reports expenses for programs
- Proactively develop positive, long-term relationships with key agency contacts creating and socializing an integrated workflow process
- Works with support staff as well as vendors and to provide ongoing communication of assignments, projects, and budgets.
- Provides direction and oversight for the program and personnel/support staff.