Jagran New Media - Manager - Influencer Marketing (7-13 yrs) Noida/Delhi NCR (Online/Digital Marketing)
Jagran New Media
DelhiNoida, Uttar Pradesh
Permanent
Full-time
23 days ago
About Us :- Jagran New Media (JNM) is the digital wing of Jagran Prakashan Limited (JPL), which is India's leading media and communications group with interests spanning across Print, Out of Home - OOH, Activations, Radio and Digital; JPL is a listed firm and publishes the world's largest read Hindi daily - Dainik Jagran, along with India's Largest Radio Network - Radio City.Jagran New Media creates and publishes online news and information content - which informs, educates and helps the user to make better life decisions. The company's Portfolio includes 9 digital platforms which provide content across genres like news, education, lifestyle, entertainment, health and youth. Jagran New Media has a reach of over 109+ Million users.We publish multimedia content which includes over 7000 stories and 40 videos in a day, which majorly covers the under-mentioned categories: News, Business, Auto, Technology, Bollywood Celeb Profiling, Bollywood Info, How To Videos, Bollywood Entertainment News, Weekly Sports Features, Astrology, Ayurveda, News Minute, Original Content, International News, Educational News, School - College - Career - Jobs, General Knowledge, Exam Prep Information, Government Jobs, Entertainment News, City Info, Crime Info, National Info, Food Info, Health Info, Sports Info, Style, Wellness, Travel, Women's Issues etc.What will be your role :-Influencer Relationship Management: Cultivate and maintain strong relationships with influencers across different verticals, fostering partnerships that align with our clients' objectives and brand image.Industry Expertise : Stay at the forefront of influencer marketing trends, platforms, and emerging social media trends. Continuously research and evaluate potential influencers to keep our campaigns innovative and effective.Idea Generation: Develop creative and impactful campaign ideas that are rooted in influencer activities and resonate with our target audience. Collaborate with the creative team to bring these ideas to life.Sales and Client Collaboration: Work closely with the sales team to identify potential clients' influencer needs and develop tailored strategies. Engage with clients to present influencer-driven concepts and strategies that align with their marketing goals.Campaign Execution: Oversee the end-to-end execution of influencer campaigns, ensuring that influencers are aligned with campaign objectives and deliverables are met on time.Performance Analysis: Monitor and analyze the performance of influencer campaigns, providing insights and recommendations for optimization.Budget Management: Collaborate with the finance team to manage influencer budgets effectively and ensure optimal utilization of resources.Also, someone with a good number of contacts of influencers - Micro, Mid-Tier, Macro, and Celeb profiles would be of high value.What we are looking at :a) Functional :- Should be an organized, details oriented and digital business professional with not less than 6 years of experience in digital media. - Sound knowledge of content management systems.- Have a proven ability to analyse data and think critically.- Possess strong written and verbal communication skills.- Excellent time management and project management skillsb) Behavioural : - Maintains composure under pressure. - Should be able to handle multiple projects concurrently.- Good team player able to work in a complex environment with multiple stakeholders.Why Jagran New Media?We are a part of a leading conglomerate group and amongst the top 10 digital media companies in India. We have been certified for building a "Good to Great" culture by Great Place to work. We have also been ranked as "Best in Media Industry" in 2021 by the Great place to work Institute. In order to know more about us do spend some time scrolling our website jnm.digital. (ref:updazz.com)