Digital Media Specialist - Paid Social/Facebook Ads

• Responsible for execution of paid social media campaigns. ongoing optimization and reporting across multiple paid social platforms.
• Determine best strategy and campaign objectives to achieve Key Performance Indicators (KPI’s) based on unique campaign goals.
• Ensure continuous campaign improvement through testing and optimization, capturing and analyzing the appropriate digital data/metrics.
• Document campaign performance metrics and present findings to clients on calls or in-person.
• Proactively monitor digital marketing trends to provide innovative solutions and new opportunities for clients.
• Troubleshoot campaign and platform issues with internal team and vendor representatives.
• Support new business development with relevant research and recommendations.
• Expand learning and continue professional development with workshops, webinars, industry certifications, etc.
• Build strong relationships internally and externally through a collaborative style, being solutions-oriented and forward focused.
• Serve as a positive role model by representing SA’s desired culture of respectful collaboration.

• Understands how paid social media drives results within an integrated media campaign
• Experience creating and monitoring paid social campaigns on various social platforms:

• Facebook, Instagram, Snapchat, TikTok, Pinterest, LinkedIn, Twitter
• Experience accessing reports and reviewing performance metrics on various social platforms: Facebook, Instagram, Snapchat, TikTok, Pinterest, LinkedIn, Twitter

• Strong communication skills to effectively collaborate and build relationships both internally and externally.
• Self-starter with strong organizational, problem-solving, analytical, and listening skills.
• Strong attention to detail with a desire to deliver quality work.
• Must be able to manage time effectively in a fast-paced, deadline driven environment.

Strategic America