AVP Customer Engagement Marketing
Voya
- USA
- Permanent
- Full-time
- Serve as a strategic collaborator across marketing, technology, and business segment functions to identify opportunities, recommend solutions, and ensure effectiveness and execution of project plans.
- Closely partner with business leaders to assess scope and prioritization, and successfully allocate resources in a strategic manner.
- Oversee multiple projects by providing guidance to drive best in class solutions and ensure accountability across all initiatives to completion.
- Drives customer engagement marketing strategy leveraging research and insights through always on journeys, leveraging marketing technology, increasing marketing maturity, measuring marketing campaigns and through the implementation of KPIs, and executing employee marketing strategy to build key client relationships.
- Define, create, test, and monitor omni-channel programs and technology to accelerate consumer participation in benefit and retirement offerings. Develop KPIs, measurement model and transparent reporting.
- Champion and partner with customer experience design and UX/UI practices throughout the workplace customer experience as a marketing capability and enabler for digital delivery. This includes leveraging rapid customer feedback platforms to test product concepts, communication design, and user interfaces.
- Drive articulation of the value of transformation across the Marketing ecosystem, lead change management communications, and collaborate with Learning & Development to ensure applicable teams are trained and ready for execution.
- Ensure consistency, scalability, and repeatability for highly effective teams.
- Measure and monitor the impact of change through both operational and financial metrics including improvements in speed to market, campaign agility, and cost savings.
- Drive any necessary changes, prioritization, and decisions to ensure programs are set to realize value.
- Understand the business and leverage strong communication, collaboration, and coordination skills to manage large-scale cross-functional efforts.
- Stay informed of modern technology trends (including AI, data science, vendor tools, etc.) and data governance initiatives, continuously evaluating marketing processes, technology, and programs for opportunities to drive process improvements, operational excellence, and increased engagement from the end customer.
- 15+ Years of experience in Financial Services, Marketing, and/or Digital. Experience in the Benefit, Health, Retirement and Wealth industries is a plus.
- 10+ Years of experience leading and implementing transformative programs and technology to drive growth, engagement, and retention.
- 8-10+ Years of team leadership experience.
- 5+ Years in Marketing including strategy, operations, segmentation, content, and/or MarTech.
- Passionate about and highly skilled at influencing, problem solving, coaching, and change management.
- Leadership skills and demonstrated success in conveying complex concepts, solutions, and relevant business impacts to executive audiences to gain support and drive organizational alignment.
- Strong interpersonal skills and demonstrated success in building collaborative relationships with the ability to influence the development and execution of key strategies/initiatives.
- Desired exposure to key applications across the MarTech ecosystem e.g. Salesforce Marketing Cloud, Marketo, ABM, TCMA, CRM, Adobe.
- Strong partnership and collaborative skills with the ability to drive strategy and execution.
- Comfortable in working in a matrix environment.
- Health, dental, vision and life insurance plans
- 401(k) Savings plan – with generous company matching contributions (up to 6%)
- Voya Retirement Plan – employer paid cash balance retirement plan (4%)
- Tuition reimbursement up to $5,250/year
- Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
- Paid volunteer time — 40 hours per calendar year
- Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
- Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution.
- Team Mentality: Partnering effectively to drive our culture and execute on our common goals.
- Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions.
- Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.