AVP Customer Engagement Marketing

Voya

  • USA
  • Permanent
  • Full-time
  • 13 days ago
Together we fight for everyone’s opportunity for a better financial future.We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future. We know that reaching this future depends on our actions today.Like our Purpose Statement, Voya believes in being bold and committed to action. We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage – Apply NowGet to Know the Opportunity:The AVP, Customer Engagement Marketing is accountable for enabling consumer growth across the Workplace Marketing organization. He/she will develop and drive the strategy to bolster omni-channel consumer engagement, growth, and retention resulting outcomes for Voya’s Workplace businesses. In this key role, the individual will develop and lead a high performing team of strategic marketers, define processes, and assess and recommend marketing technology solutions necessary for success, in partnership with the marketing technology lead. In addition, they will oversee consumer-facing initiatives in the Marketing portfolio with a focus scalability, operating efficiency, and optimization, prioritizing work aligned to business objectives and creating the roadmap to achieve these goals.This role requires an entrepreneurial mindset and bias for action, penchant for problem solving and tackling challenges head on, experience implementing test and learn strategies; thrives in a fast-paced, dynamic environment. This passionate influencer easily partners successfully with a wide group of stakeholders, from leaders to individual contributors and will be champion for B2C excellence. This role is expected to fail fast, continuously optimize with a focus on results that enable everyone’s opportunity for a secure financial future by developing talent to fuel the marketing team’s success.The Contributions You'll Make:
  • Serve as a strategic collaborator across marketing, technology, and business segment functions to identify opportunities, recommend solutions, and ensure effectiveness and execution of project plans.
  • Closely partner with business leaders to assess scope and prioritization, and successfully allocate resources in a strategic manner.
  • Oversee multiple projects by providing guidance to drive best in class solutions and ensure accountability across all initiatives to completion.
  • Drives customer engagement marketing strategy leveraging research and insights through always on journeys, leveraging marketing technology, increasing marketing maturity, measuring marketing campaigns and through the implementation of KPIs, and executing employee marketing strategy to build key client relationships.
  • Define, create, test, and monitor omni-channel programs and technology to accelerate consumer participation in benefit and retirement offerings. Develop KPIs, measurement model and transparent reporting.
  • Champion and partner with customer experience design and UX/UI practices throughout the workplace customer experience as a marketing capability and enabler for digital delivery. This includes leveraging rapid customer feedback platforms to test product concepts, communication design, and user interfaces.
  • Drive articulation of the value of transformation across the Marketing ecosystem, lead change management communications, and collaborate with Learning & Development to ensure applicable teams are trained and ready for execution.
  • Ensure consistency, scalability, and repeatability for highly effective teams.
  • Measure and monitor the impact of change through both operational and financial metrics including improvements in speed to market, campaign agility, and cost savings.
  • Drive any necessary changes, prioritization, and decisions to ensure programs are set to realize value.
  • Understand the business and leverage strong communication, collaboration, and coordination skills to manage large-scale cross-functional efforts.
  • Stay informed of modern technology trends (including AI, data science, vendor tools, etc.) and data governance initiatives, continuously evaluating marketing processes, technology, and programs for opportunities to drive process improvements, operational excellence, and increased engagement from the end customer.
Minimum Knowledge and Experience
  • 15+ Years of experience in Financial Services, Marketing, and/or Digital. Experience in the Benefit, Health, Retirement and Wealth industries is a plus.
  • 10+ Years of experience leading and implementing transformative programs and technology to drive growth, engagement, and retention.
  • 8-10+ Years of team leadership experience.
  • 5+ Years in Marketing including strategy, operations, segmentation, content, and/or MarTech.
  • Passionate about and highly skilled at influencing, problem solving, coaching, and change management.
  • Leadership skills and demonstrated success in conveying complex concepts, solutions, and relevant business impacts to executive audiences to gain support and drive organizational alignment.
  • Strong interpersonal skills and demonstrated success in building collaborative relationships with the ability to influence the development and execution of key strategies/initiatives.
  • Desired exposure to key applications across the MarTech ecosystem e.g. Salesforce Marketing Cloud, Marketo, ABM, TCMA, CRM, Adobe.
  • Strong partnership and collaborative skills with the ability to drive strategy and execution.
  • Comfortable in working in a matrix environment.
#LI-KD1#LI-RemoteCompensation Pay Disclosure:Voya is committed to pay that’s fair and equitable, which means comparable pay for comparable roles and responsibilities.The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya offers incentive opportunities (i.e., annual cash incentives, sales incentives, and/or long-term incentives) based on the role to reward the achievement of annual performance objectives. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Voya Financial is willing to pay at the time of this posting.Actual compensation offered may vary from the posted salary range based upon the candidate’s geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.$166,310 - $207,890 USDBe Well. Stay Well.Voya provides the resources that can make a difference in your lives. To us, this means thriving physically, financially, socially and emotionally. Voya benefits are designed to help you do just that. That’s why we offer an array of plans, programs, tools and resources with one goal in mind: To help you and your family be well and stay well.What We Offer
  • Health, dental, vision and life insurance plans
  • 401(k) Savings plan – with generous company matching contributions (up to 6%)
  • Voya Retirement Plan – employer paid cash balance retirement plan (4%)
  • Tuition reimbursement up to $5,250/year
  • Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
  • Paid volunteer time — 40 hours per calendar year
Learn more aboutCritical SkillsAt Voya, we have identified the following critical skills which are key to success in our culture:
  • Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
  • Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution.
  • Team Mentality: Partnering effectively to drive our culture and execute on our common goals.
  • Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions.
  • Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.
Learn more aboutEqual Employment OpportunityVoya Financial is an equal-opportunity employer. Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law.Reasonable AccommodationsVoya is committed to the inclusion of all qualified individuals. As part of this commitment, Voya will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please reference .

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