Senior Lifecycle Marketing Manager (Full-funnel)
Adobe
- San Jose, CA
- Permanent
- Full-time
- Drive full-funnel planning for lifecycle programs to support key growth initiatives and releases for your assigned product; build personalized experiences from a user's initial signup through ongoing active use and retention
- Turn business goals and priorities into annual and quarterly lifecycle marketing plans. Drive ongoing performance measurement and optimization to increase the impact of lifecycle marketing initiatives and campaigns
- Build positive relationships through close partnership with business unit colleagues, including marketing and product team leadership, to ensure alignment on strategy and measurable impact of lifecycle marketing
- Build weekly, monthly and quarterly plans including reports that quantify impact, identify trends and optimization opportunities in partnership with our analytics team.
- Drive new initiatives in your area of focus to increase conversion and customer lifetime value, with ongoing optimization through experimentation
- Harness technology for programmatic personalization at scale, using AI, APIs, machine-learning models, mobile insights and behavioral data to improve customer relevancy and revenue impact,
- Strong email marketing experience focused on personalized user journeys, with the ability to quickly learn new technologies, products, or systems
- Strong analytical skills -ability to interpret data, identify trends and advance initiatives to optimize performance
- Ability to thrive in a fast-paced environment while prioritizing tasks and meeting deadlines with minimal oversight
- Strong written and verbal communication and problem-solving skills with an outstanding eye for detail
- Ability to navigate a matrixed organization and represent team with integrity and self-sufficiency
- Extensive experience in email (or other relevant performance marketing channels) with an emphasis on personalization and experimentation
- Tech or SaaS experience preferred, ideally in a multi-funnel or multi-vertical business model.
- 7+ years experience, with BA/BS; MBA a plus