Manager, Influencer Marketing
HelloFresh
- New York City, NY
- $97,500-130,000 per year
- Permanent
- Full-time
- Drive efficient customer acquisition working with our high volume influencer marketing channels.
- Partner with influencers and agencies across several influencer segments and help define strategic direction.
- Create campaign analyses using KPIs and test variables, including Sales, CR, CAC, etc. across multiple campaigns
- Develop and implement a data driven, measurable, portfolio growth acquisition strategy for managed channels, across brands to hit business KPIs.
- Communicate effectively with marketing leaders the performance of ongoing initiatives through performance tracking, analysis and executive reports.
- Be accountable for best in class execution of Influencer Marketing in partnership with internal and external partners.
- Architect and implement sound processes, budget pacing & stewardship, aggressive negotiations & innovative deal structures that set brands up for rapid and sustainable growth.
- Develop meaningful creator relationships that engage audiences with our services and brands
- Put customer front and center and optimize channel UX in partnership with site/product team
- Proactively identify and implement data driven optimizations on an ongoing basis to drive performance improvement WoW and MoM in identified KPIs
- Partner closely with Data Science and Marketing Analytics to develop, implement and continuously validate robust measurement / attribution approaches.
- Proactively evaluate and identify opportunities for incremental growth. Act with curiosity and creativity.
- Innovate and lead new testing initiatives including new channel/partner launches (collaborating with other channels where relevant) to both validate performance and drive incremental growth.
- Explore new approaches, products, services and expansion opportunities that drive business strategy.
- Manage relationship(s) with external agencies as well as direct partners
- Evaluate, negotiate, onboard and proactively manage new / existing partners as needed
- Work cross functionally with relevant internal stakeholders on business cases, contracts, fee / commission oversight & negotiations, RFP management, invoicing / auditing
- A fearless relationship manager, earning trust with internal and external partners to nurture collaboration and build“win-win” partnerships.
- A marketing expert with “test and learn” experience and strong ability to document and share best practices.
- Innovative, resourceful & solution oriented - proactively seeking input from peers and leaders in complex problem solving.
- Data driven. Advising and using data to explain performance and recommend optimizations or strategic changes.
- Continuously aligning team priorities to company and team objectives, setting expectations for success and allocating resources effectively.
- An efficient project manager with strong written and oral communication skills.
- Egoless, creating an inclusive environment that encourages ideas and promotes cross team collaboration.
- 5-7 years of relevant professional experience with concrete, consistent results
- Experience in performance marketing or partnerships, with past experiences in NA influencer marketing; In-depth knowledge of Meta, TikTok, YouTube, Snapchat, Pinterest, Twitch influencer marketing strategies is a plus
- At least 2+ years of influencer and/or agency management, with experience leading & influencing others.
- Background in eCommerce and/or subscription business models is a plus
- Strong business writing skills
- Substantial experience working with performance marketing metrics (revenue share, CAC, incremental or marginal CAC, LTV, ROI).
- A proven track record in Influencer marketing campaign strategies and execution; robust playbook of available optimization and growth levers
- Fluency in Microsoft Excel / Office, advanced Excel experience, reporting automation experience is a plus
- High school diploma or GED & Bachelors degree with strong academic record and/or proven relevant experience in a performance marketing or highly commercial role required
- Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education
- Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain