Senior Vice President, Marketing
AVL Digital Group
- New York City, NY
- $180,000-220,000 per year
- Permanent
- Full-time
- Partner with executives and lead the marketing team to identify target segments, plan, develop and implement the organization's growth marketing strategies, marketing communications, and public relations activities, both external and internal
- Refine and implement brand positioning, brand architecture, and an integrated, customer communications program
- Funnel management designed to convert prospects into customers
- Lead and support the team in preparation, execution, and iteration on marketing plans, responding to data insights in real-time
- Lead the development and management of digital assets (websites, landing pages, emails, ebooks and ads)
- Take inventory of existing content and identify ways to reposition and repurpose
- Oversee the implementation of an international expansion strategy and organizational structure to launch and sustain growth in various geographic regions
- Develop and execute plans for industry event participation, maximizing business ROI
- Build a strong, high-functioning marketing team: Recruit talented candidates, train, supervise, coach, and mentor staff, and hold them accountable for results
- Be a strategic leader for the team that will implement customer-centric, multi-channel acquisition and retention strategies that drive business growth
- Cross-functional collaboration - collecting context to define, and building buy-in to execute, how we engage, educate, and nurture our target customers and segments and maximize conversion and revenue
- Determine marketing resourcing needs, and manage agency relationships
- Establish and implement short- and long-range departmental goals, objectives, policies, and operating procedures
- Understand market dynamics, competitive landscape, and product positioning to generate clear and actionable messaging for internal and external consumption
- Develop, advocate for, and manage marketing budgets, and track spend to budget
- Determine Key Performance Indicators (KPIs) for the marketing department; measure and report to management and staff
- Develop and maintain comprehensive ROI reporting around all marketing activity through department KPIs, responding to data insights in real-time
- Bachelor's degree in Marketing or Business
- Advanced degree in Marketing or Business (MBA) is preferred
- A marketing leader with success in driving brand, performance, D2C growth marketing, demand generation, and global marketing
- Creating and managing marketing budgets
- Leading the development and execution of International Expansion strategies, framework, positioning, scenarios, recommendations and decisions based on comprehensive data analyses
- Modern approaches to marketing (video chatbots, personalization, SMS, TikTok, using an omnichannel CRM)
- Direct-to-consumer e-commerce experience is strongly preferred, and music or entertainment experience is a plus
- Strong ability to collaborate effectively with internal and external teams
- Outstanding organizational and project management skills along with the ability to multitask, prioritize workloads and meet deadlines
- Ability to analyze and solve problems, think strategically and maintain a high level of attention to detail, and manage simultaneous projects
- Proficiency in at least one other language in addition to English not required, but a plus; Spanish and Portuguese, preferred
- If you are a recruiter, please do not contact us with candidates for this position unless we have engaged with you to do so.