Assistant Planner, Social Media
Horizon Media
- New York City, NY
- $40,000-50,000 per year
- Training
- Full-time
Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.What You’ll Do
Campaign Management – 30%
- Develop mastery and proficiency in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
- Assist in measurement planning and pixel generation and third-party ad tracking needs with manager direction
- Traffic plan assets such as creative and required tracking tags
- Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
- Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
- Generate insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
- Assist in setting up client Paid Social campaigns and posts via Paid Social platforms and third-party buying tools with oversight and direction from manager
- Assist in completing and monitoring both internal team and client facing financial tracking documents
- Monitor pacing and optimizations of active social campaigns across client roster daily
- Generate high level performance insights and recommendations relative to active client campaigns in tandem with manager
- Own client roster reporting on campaign performance and proactively communicate any issues to internal team, managers, when necessary; assisting with reporting and data collection outside of client roster as needed
- Assist in developing proposals for paid social media campaigns across active client roster
- Learns how to create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions; assist in analyzing proposals and partner negotiations
- Monitor new & emerging opportunities and applications in paid social media environments, and appropriately apply that knowledge
- Assist in team level administration and planning, including, but not limited to, maintaining vendor meeting communication, updating internal weekly and monthly status documents, and maintaining team deliverables calendars
- Attend agency learning sessions and vendor meetings
- Participate in internal and external learning and development opportunities (e.g. Facebook Blueprint, Twitter Flight School, Horizon Media 101)
- Own and maintain active communication with internal client roster teams to manage timelines and cross-collaborative meetings
- Work closely to partner and build relationships with other internal teams (e.g. Analytics, Digital, etc.)
- A strong, effective communicator
- A problem solver with the ability to develop creative solutions
- Detail oriented with strong organizational skills
- An effective time manager, comfortable working with multiple timelines and deliverables
- Comfortable working within large sets of data and numbers
- A helpful team player with business maturity in a professional setting, willing to roll up your sleeves
- Flexible in working both independently and with a team
- Takes pride in ownership of work and demonstrates accountability
- Able to thrive in an agile, fast paced environment and seek out feedback proactively
- Results and solutions oriented; consistently motivated, proactive, and resourceful
- Interested in the media landscape, specifically paid social, with a desire to innovate and keep up with trends
- A supporter of and advocate for diversity, equity and inclusion
- Relevant work or internship experience
- Experience working in fast-paced environment and able to multi-task
- Proficiency working within Microsoft Excel and PowerPoint