Digital Marketing & Advertising Specialist - Heinz College
Carnegie Mellon University
- Pittsburgh, PA
- Permanent
- Full-time
- Outline paid digital marketing plans, develops editorial calendar for advertising channels, and implement upon approved plans (including DPS, OTT and Cookieless tactics with first party data); works directly with supervisor and colleagues to determine priorities; makes judgment on which outlets / channels best represent the brand and college priorities for advertising. Assesses and analyzes any risks and issues that may compromise project performance and communicates information to supervisor.
- Skilled communicator on online social media channels with the ability to use these platforms for marketing all of Heinz College’s schools, programs, research, events, initiatives, and centers. Develop content that matches strategic goals of the organization and use a variety of online tools to ensure a strong user experience across a wide range of audiences.
- Manage paid placements for optimization.
- Work collaboratively with organic content teams to help lift and amplify reach with paid tactics.
- Brainstorm and create A/B tests when appropriate.
- Detail focused provide final review and edit of content prior to publishing; Publish approved content in campaigns.
- Stay current on all digital advertising trends; Familiar with SEM best practices.
- Highly creative with taking photos and generating videos for social media use; Demonstrated ability to create creative designs social media use.
- Plan and coordinate a wide range of multi-media and marketing projects from planning through execution. Multiple projects may be concurrent.
- Ability to thrive in a fast-paced environment.
- Multitask and shift quickly to meet deadlines.
- Passion for coming up with ideas, bringing those ideas to life in innovative ways, and then looking for equally innovative ways to share what you've built.
- Able to analyze and report on communication metrics of various complexity. Able to use qualitative and quantitative analytical skills to assess effectiveness of communications and use data analysis to influence decision making in relation to strategic/operational plans; develop campaign reports to summarize performance against KPIs.
- Strong interpersonal skills with the ability to communicate effectively and with a high level of professionalism within a decentralized and diverse environment; ability to work effectively as a team member; able to reach consensus and achieve team goals; and freely share information and knowledge with the team.
- Ability to adapt to diverse cultural and generational needs and develop strategies that best meet those needs.
- Ability to solve practical problems by relying on strong analytical, reasoning, and problem-solving skills.
- Ability to foster and work well in a culture of innovation, collaboration, and continuous improvement.
- Demonstrate the highest level of integrity while promoting CMU’s mission and values.
- Ability to quickly assimilate new knowledge and appropriately apply it on the job.
- Ability to make sound decisions with little to no supervision.
- Education: Bachelor's Degree in Marketing, Advertising, Branding, Writing, Communication, or related fields. Masters degree preferred.
- Work Experience: 3-5 years experience in Advertising, Marketing, Social Media, Creative Content Creation experience
- Successful background check
- This dynamic role requires flexibility. Occasional evening and weekend work may be necessary. On a daily basis, some tasks could include capturing media content (photo/video), conducting interviews and participating in brainstorming meetings. The specialist for content is expected to meet frequently with colleagues both within Heinz College and across campus to develop advertising campaigns that align with priorities and advance the collective mission of the university.
- This position will also work closely with the Assistant Director of Marketing/Communications and Social Media Specialist.