Global Head of Creative & Digital Marketing - Remote

WilsonHCG

  • United Kingdom USA
  • Permanent
  • Full-time
  • 16 days ago
Description and RequirementsGlobal Head of Creative & Digital Marketing - RemoteWHO WE AREWilsonHCG is one of the fastest-growing recruitment process outsourcing (RPO) companies in the world. Headquartered in the United States, WilsonHCG is a multi-award-winning talent solutions provider, which means we offer a variety of HR solutions that span recruiting and talent management. In short: We help businesses build modern workforce programs.As a leader in our field, we have a global footprint that covers six continents and 65 countries. We’re passionate about revolutionizing the way organizations think about recruiting and we believe that people are the most significant aspect of any company.Useful links| |WHAT WE DOWilson Human Capital Group, or WilsonHCG, is a business of people helping organizations with recruitment process outsourcing (RPO) and talent acquisition solutions for some of the most recognizable brands in the world. WilsonHCG employees are hands-on contributors that create a genuine and transparent culture. This allows us to act as long-term strategic partners for our team, clients and each other.Our people define us, and we hire based on character rather than just skills. is what sets us apart: collaboration, ownership, integrity, communication and passion. It’s part of our daily efforts to grow and evolve.Learn more about us on social media| | |YOUR DAY IN THE LIFEAs Global Head of Creative & Digital Marketing, you will
  • Be the driving force behind our brand’s visual identity and creative output. Your role is pivotal in connecting our creative approach with our overall business strategy and ensuring a consistent brand experience across marketing channels and touchpoints and throughout the Brand – Demand - Land – Expand customer lifecycle
  • You’ll provide creative, content and campaign leadership to our integrated campaigns team, ensuring that we develop, deliver and measure impactful brand awareness and demand generation campaigns across multiple channels
  • You’ll own our digital experience infrastructure, including our website(s), marketing automation platforms and other digital marketing tools.
  • You’ll work closely with our Brand Communications and Reputation leader, and other members of the marketing and growth operations, supporting them with the provision of a high-performing digital marketing infrastructure and expertise and creative vision.
  • You’ll continually test, measure and optimize our channels, creative and content, using data to refine and improve performance in line with business objectives.
  • You’ll lead a small team of designers, web engineers, content marketers and digital marketers, supporting both their individual technical expertise and development, but more importantly, the collective capabilities and vision of the team.
  • You’ll oversee our third-party digital marketing agency(ies) and freelancers (design, copy, video production etc); bringing expertise and capacity to the in-house team as needed.
ABOUT YOU
  • Track record of successful brand management; prior experience of rebranding highly advantageous.
  • A deep understanding of B2B marketing in a professional services environment; experience of the talent/recruitment industry advantageous.
  • Prior digital marketing experience across all channels and platforms – paid/organic media, SEO and SEA, marketing automation, web, email marketing, ABM. Prior hubspot experience would be ideal.
  • Ability to align creative vision with business strategy to make brand a driver of business value.
  • Innovative and curious mindset.
  • Excellent people management skills, an inspiring leader with the ability to prioritize work and resources
REQUIREMENTS
  • 10+ years of experience in a creative leadership role within a corporate marketing function or within an advertising or digital agency.
  • Experience of rebranding essential.
  • Proven track record of developing and executing successful multi-channel marketing campaigns (traditional, digital, social) that deliver impressive results.
  • Demonstrated expertise in digital marketing principles and platforms (SEO, SEM, content marketing, social media).
  • Excellent leadership, communication, and interpersonal skills with the ability to motivate and inspire remote teams.
  • Strong analytical and problem-solving abilities with a data-driven mindset.
  • Bachelor's degree in Marketing, Advertising, Communications, or a related field (or equivalent experience).
  • Proficiency in content management systems (CMS) and design software (e.g., Adobe Creative Suite).
Bonus Points:
  • Experience working in a fast-paced, results-oriented environment, global, cross-cultural experience advantageous
  • A strong understanding of our industry and target audience.
  • Experience with workflow management and/or project management methodologies (Agile, Waterfall).
  • Experience of the application of AI to the creative and marketing disciplines
INTERVIEW PROCESS**This is an illustration of our Interview process – this is subject to change**WHAT WE OFFER
  • We are committed to providing a flexible and inclusive work environment that promotes collaboration and work-life balance. As part of our commitment to our employee's satisfaction, we offer optional hybrid work arrangements across multiple locations, including Tampa, FL, Raleigh, NC, Manchester, UK, Krakow Poland, and Guadalajara, MX. Not based in one of these locations? No worries! We have remote employees based around the world. Interested in learning more about our global presence?
. * Culture of Recognition: Our employee and leadership recognition programs are crafted to acknowledge our DNA, celebrate our successes and build professional esteem
  • Unlimited Paid Time Off (MyTime), regional holidays, and the ability to work from home
  • Comprehensive benefits package including medical, dental, vision, disability and life insurance, and retirement savings.
EQUAL OPPORTUNITY EMPLOYERWilsonHCG is an equal opportunity employer and will not discriminate against any applicant for employment because of race, color, religion, sex, national origin, disability, neurodiversity, age, genetic information, or any other status protected by state or local law for an individual who falls within the jurisdiction of such law.At WilsonHCG, we are committed to building a diverse and inclusive workforce that celebrates everyone. We welcome applications from candidates of all backgrounds. Our inclusive culture is designed to support all employees in reaching their full potential.Applicants who require an accommodation throughout the application and interview process should request this in advance by contacting WilsonHCG Internal Recruitment at

WilsonHCG