FX/Crypto Regional Marketing Manager
Duhani Capital
- Mumbai, Maharashtra
- Permanent
- Full-time
- Develop and implement comprehensive marketing strategies and campaigns for the India market to increase brand visibility, attract new clients, and drive trading activity in line with business objectives and targets.
- Conduct market research and analysis to understand local market trends, consumer behavior, competitor activities, and regulatory landscape, and use insights to inform marketing strategies and campaign planning.
- Collaborate with global marketing teams to adapt global marketing assets and campaigns for the Indian market, ensuring cultural relevance, language localization, and compliance with local regulations and sensitivities.
- Plan and execute multi-channel marketing campaigns, including digital, social media, email, events, partnerships, and traditional media, to reach target audiences and drive engagement and conversion.
- Develop strong relationships with local media outlets, influencers, industry associations, and strategic partners to amplify brand messaging, secure media coverage, and leverage co-marketing opportunities.
- Manage local marketing budgets, allocate resources effectively, and track spending to optimize ROI and achieve cost-efficiency in marketing activities.
- Coordinate with internal stakeholders, including sales, product, and support teams, to align marketing initiatives with business priorities, promotional activities, and customer feedback.
- Monitor and analyze marketing campaign performance, track key metrics, and generate reports to evaluate effectiveness, identify trends, and make data-driven recommendations for optimization and improvement.
- Ensure brand consistency and integrity across all marketing materials and communications in the India market, including messaging, visual identity, and tone of voice.
- Stay informed about industry trends, emerging technologies, and best practices in marketing, and share knowledge and insights with internal teams to foster continuous learning and innovation.
- Bachelor's degree in Marketing, Business Administration, or a related field; additional certifications or training in marketing or digital marketing are a plus.
- Proven experience of 5 years in marketing roles, preferably in the financial services industry or related sectors, with a focus on the Indian market.
- Competitive salary package
- Quarterly Performance-based incentives
- Health insurance coverage
- Office Gym Facilities provided
- Professional development opportunities
- Dynamic and collaborative work environment
- Relocation allowance, Flight ticket and Visa assistance provided.