Ecommerce Marketing Manager (Wellmore)
WM Partners Companies
- USA
- Permanent
- Full-time
- Develop and execute customer loyalty programs to enhance customer retention and lifetime value.
- Implement strategies to incentivize repeat purchases and foster brand advocacy.
- Create and optimize lifecycle marketing campaigns to engage customers at various stages of their journey.
- Develop personalized and targeted communication strategies to drive customer satisfaction and loyalty.
- Track and report out on business KPI, share results with stakeholders
- Maintain business balance between email/sms flows and standalone campaigns
- Provide understanding of segmentation strategy and CPM
- Manage promotional code usage and margin impact
- Develop strategies to increase subscription sign-ups and retention rates.
- Oversee the planning, execution, and optimization of email marketing campaigns.
- Develop compelling content, segment audiences, and utilize automation for personalized customer experiences.
- Manage health of newsletter subscriber list growth, collaborate with CRO on optimization testing
- Manage day to day in marketing platform
- Manage email agency
- Manage subscription programs, ensuring a seamless and delightful experience for subscribers.
- Evaluate subscription offering, upsell opportunities, and margin impact
- Consistently review subscriber rate of churn, suggest strategies to reduce risk
- Manage LTV of subscribers, and impact to business
- Provide forward looking unit forecast to manage inventory appropriately
- Plan, execute, and optimize search and social media paid campaigns to drive customer acquisition.
- Conduct ongoing keyword research to identify relevant terms for paid search campaigns.
- Refine and expand keyword lists based on performance data and industry trends.
- Develop comprehensive paid search campaigns aligned with business objectives.
- Develop social media paid campaigns in alignment with overall marketing and business strategies.
- Identify target audiences and tailor campaigns for optimal reach and engagement.
- Utilize advanced audience targeting options to segment and reach specific user groups.
- Leverage data insights to refine audience targeting for improved campaign performance.
- Write and project manage brief for creative assets
- Liaise with Media agency for execution
- Stay updated on industry trends and best practices in paid media for continuous improvement.
- Regularly analyze campaign performance data to derive actionable insights.
- Identify trends, areas for improvement, and opportunities for scaling successful strategies.
- Design and execute A/B tests to optimize ad creatives, messaging, and targeting.
- Implement learnings from tests to continually improve campaign effectiveness.
- Utilize data analytics to derive insights and measure the performance of marketing initiatives.
- Develop a deep understanding of customer behavior to inform business needs
- Build and execute comprehensive marketing strategies aligned with business goals.
- Collaborate with cross-functional teams to ensure alignment between marketing efforts and overall business strategy.
- Define and Track Key Metrics:
- Establish and track OKRs and KPIs to measure the success of marketing initiatives.
- Regularly report on performance and adjust strategies based on data insights.
- Contribute insight on impact to LTV and revenue, and reflection of business results
- Bachelor's degree in marketing or a related field
- 5+ years of experience marketing as a manager in e-commerce; CPG industry experience preferred
- Strong understanding of email marketing, SMS marketing, subscription programs, and loyalty programs
- Experience leading initiatives across the customer journey — from acquisition to retention
- Experience working collaboratively with an email marketing agency on media and acquisition
- Demonstrated experience utilizing marketing analytics to drive revenue
- Proficiency in email/SMS marketing platforms like Klaviyo and Yoptpo, with a strong track record in driving successful marketing initiatives
- Experience with Shopify, Google Analytics 4, Google AdWords & Facebook
- Hands-on marketer with experience working cross-functionally in a fast-paced environment.
- Medical, Dental & Vision coverage to fit your needs
- Telemedicine (US) & Employee Assistance Program (EAP) resources
- Generous Paid Time Off and Holidays
- Paid Parental Leave (primary & non-primary)
- Short-term and long-term disability
- 401K + match (US)
- Education, Fitness & BeWell Flex Funds
- Bucketlist Rewards Program
- Employee Referral Program
- Free Product!