Marketing Director
OutPLEX
- Bogotá DC
- Permanente
- Tiempo completo
- Conducting campaign management for marketing initiatives
- Research, develop and support SEO best practices to identify new market opportunities including keyword search
- Manage and improve organic search engine performance based on click rates, traffic, and conversions
- Email marketing optimization
- Manage the build of landing pages for each campaign
- Assist in the creation of digital content including but not limited to website, blogs and press releases
- Coordinate with sales team to create marketing campaigns
- Run digital advertising campaigns on Google, social platforms and major search engines, as well as re-targeting and display
- Coordinate with sales team to create marketing campaigns
- Stay up to date with the latest marketing trends and major search engines
- Create compelling marketing collateral: PowerPoint presentations, brochures, infographics, etc.
- Establish data-driven testing and optimization procedures to continually improve the overall performance of digital marketing efforts
- Deliver reporting and insights on digital metrics including web traffic and conversion data to influence business strategy and support continuous improvements to digital ecosystem
- Professional grammar and communication skills, written and verbal, with ability to communicate with leadership
- The ability to be innovative and creative
- Ability to work independently and ensure deadlines are met
- Proficiency in web analytics software and keyword tools
- Mandatory expertise in the following: SEO, SEM, Google Analytics, business account management on social media, ad campaign creation and maintenance in various search and social media accounts
- Expertise with Microsoft Office products especially PowerPoint
- 3+ years of experience in Digital Marketing