Manager, Paid Social Media
Zimmerman Advertising
- Fort Lauderdale, FL
- Permanent
- Full-time
- Paid social optimizations (proactive and reactive)
- Act as the liaison with our agency partners – Facebook, Snapchat, Pinterest, LinkedIn, YouTube, Tik-Tok, and others
- Forecasting and opportunity/gap analysis
- Campaign management tools, including bid rules/management
- Advanced search engine or social knowledge
- Monitoring new search or social trends and products and evaluating application to client
- Research tools/competitive analysis
- Budget/pacing and billing
- Management of third-party social platforms
- Bachelor’s Degree in Advertising, Marketing, Business or related field
- 5+ years’ experience in Paid Social Media Marketin
- Experience in negotiating and constructing Social Media plans, with understanding of planning, buying and activation
- Experience buying ads social media platforms (Facebook, Twitter, Tik Tok, Google +, Instagram, Snapchat, Pinterest, etc.)
- Experience working with paid social ad-buying platforms, third party ad-servers, and CRM data platforms is preferred
- Understanding of advanced analytics and performance media
- Be passionately in tune with latest social media developments, online behaviors, and trends.
- Experience with social media management & social listening tools
- Proficiency in MS Word, Excel, PowerPoint, Keynote
- Exceptional verbal and written communication, multi-tasking, networking, time management, and interpersonal skills
- Urgency and a strong attention to detail, specifically with regards to written communication