Social Media & Influencer Marketing Manager
Wow Bao
- Chicago, IL
- Permanent
- Full-time
- Develop and implement dynamic social media strategies to enhance brand awareness, engagement, and traffic across multiple platforms.
- Plan, execute, and oversee influencer marketing campaigns to augment brand visibility and drive sales.
- Adapt strategies to accommodate changes in social media algorithms and trends, optimizing organic reach and deliverability.
- Oversee organic social media strategy on various platforms (Facebook, TikTok, Instagram, Snapchat, Twitter, YouTube, LinkedIn, etc.) for Wow Bao.
- Increase brand awareness and engagement across marketing channels.
- Curate and generate captivating content tailored to each platform's audience and trends.
- Manage social media accounts, ensuring consistent brand messaging and engaging community interaction.
- Foster audience growth, engagement, and interaction through innovative strategies and content initiatives.
- Create regular, original, on-brand content for social media, including copy/storytelling, video, and photography.
- Grow social media audiences on all platforms with the use of promotions, contests, partnerships, and other effective tactics.
- Identify suitable influencers, negotiate partnerships, and monitor campaign performance.
- Manage Social Media Influencer program by creating and developing relationships with key influencers.
- Manage influencer marketing strategies to identify and engage with influencers who align with our target audience and brand values.
- Responsibilities include handling influencer partnerships, content planning, and feedback provision.
- Analyze performance metrics and trends to refine strategies for optimal outcomes.
- Measure and report growth metrics for top-level insights and strategic decision-making.
- Generate, collect, and analyze social media metrics to identify trends and themes, optimize program strategy and content, and prepare social media reports.
- Monitor competitive social media strategies and report trends to the marketing team.
- Be available to assist and work during Wow Bao offsite events such as Lollapalooza, National Bao Eating Contest, National Bao Day and other events as needed.
- Must be able to communicate effectively with Leadership, corporate & marketing team members, field level operators, and store employees.
- Respond to customer service inquiries on social media and through the website.
- Multitask calmly and effectively in a fast-paced environment
- Follow all rules, policies, and procedures and conditions of employment, including those outlined in the Employee Handbook
- Other duties will be assigned as needed
- A minimum of 3 years of Social Media and Influencer management and content development position. Experience working with CPG/Restaurant Group a plus.
- Bachelor's degree in Marketing, Communications, or related field. MBA, a plus.
- Proven experience in social media management, content creation, and influencer marketing.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Proficiency in utilizing social media analytics tools.
- Creative thinker with a keen eye for engaging content.
- Ability to thrive in a fast-paced, dynamic environment.
- Up-to-date knowledge of social media trends, algorithms, and best practices.
- Experience in using the following platforms: Sprout Social and Klear is preferred.
- Excellent verbal and written communication skills
- Excellent organizational skills and attention to detail
- Partake in a professional and positive work environment
- Prolonged periods sitting at a desk and working on a computer
- Health Insurance (medical, dental, vision)
- 401(k) Retirement Plan
- Voluntary Life Insurance, Short-Term Disability, Long-Term Disability
- Paid Time Off
- Paid Sick Leave
- Employee Restaurant Discounts and Employee Meals
- Pre-Tax Commuter Benefits
- Employee Discount Programs
- Training, Development and Advancement Opportunities
- Employee Assistance Program
- We foster a culture of CARE
- Growth & transfer opportunities; we love it when people grow at Wow Bao!