Brand Marketing Manager, Shark - Robots
SharkNinja
- Needham, MA
- Permanent
- Full-time
- Be the category expert: understand price, positioning, competitive landscape and market needs. Digest insights, connect the dots, summarize conclusions, and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
- Develop category/brand positioning strategies, portfolio architecture, product level concepts, breakthrough claims, and pricing strategies with the goal of increasing marketability and maximizing sales
- Drive a consumer first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand
- Working with the Product Development, Creative Services and Marketing Services teams, lead the development and execution of new product development strategies and go-to-market plans. Specifically, message development and execution for packaging, digital, in-store, collateral and support for infomercial/advertising and digital efforts
- Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity
- Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
- Work with Sales and Trade Marketing to develop breakthrough sell-in stories and in-store merchandising
- Support development and implementation of best practices and processes across all consumer touchpoints
- Manage creative development processes (i.e. timeline, approvals, protocols)
- Lead brand strategy discussions, actions, and validation plans
- Bring a keen understanding of the consumer goods landscape to analyze key business drivers, competitive trends, direct competitors' success and strategies, marketplace dynamics & consumer need gaps that lead to disruptive, breakthrough new product propositions
- Anticipate obstacles and proactively plan accordingly while effectively elevating issues and strategizing solutions to problems that may arise during commercialization process.
- Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
- Partner with internal stakeholders to report on performance, insights, and optimizations on a periodic basis to all levels of the organization
- Evaluate the effectiveness and efficiency of current marketing strategies and tactics, and make recommendations for changes and improvements
- Highly analytical
- Ability to work in a fast-paced, detail-oriented & deadline driven environment
- Resourceful, well organized, highly dependable, and efficient
- Keen leadership skills with ability to take ownership and manage projects to completion
- High energy level with ability to multitask and open to changing direction
- Strong written and verbal communication skills
- Exceptional presentation skills.
- Bachelor's degree in marketing or equivalent (MBA preferred).
- 3 to 5 years of Marketing experience depending on degree and type of work experience.
- Prior Marketing, and/or Category Management experience within consumer-packaged goods preferred.
- Advanced PowerPoint and Excel skills
- Creative thinking and problem-solving skills
- Demonstrated ability to develop and cultivate relationships
- Comfortable with' financial analysis to make marketing recommendations
- Lead us to be “RARELY SATISFIED”
- Make things better each day; “PROGRESS OVER PERFECTION”
- Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
- Deliver something great; “WINNING IS A TEAM SPORT”
- Be clear and honest, “COMMUNICATING FOR IMPACT”